Crunch Gym – PPC Case Study

Crunch
Photo Credit: Crunch

The Results

210

Lead Conversions

1,105

Clicks

19%+

Conversion Rate

$4.33

Cost Per Lead

Background

A new Crunch gym that was newly opened in Pennsylvania wanted to increase their brand awareness of their new location and generate leads. Since Crunch is already an established brand in the fitness industry, what this client specifically wanted was for more people in their local area to learn about their new branch and sign up for the classes. They offer various classes, workout routines and training.

They came to LYFE Marketing with a goal to establish brand awareness of their new location and obtain new leads.

Google Ad Results

CAMPAIGN LEVEL

  • 210 Lead Conversions
  • 15,598 Impressions
  • 1105 Clicks
  • 19%+ Conversion Rate
  • $4.33 Average Cost-per-lead
Crunch

Conclusion

Many people think that opening up your own branch of an already established brand makes marketing easier. But that’s not always the case, especially if the brand has several other branches that may be competing with you! This is what the new branch of Crunch gym in Pennsylvania wanted: to establish its own online presence and eventually, drive more foot traffic to their local gym.

Our Google ad experts created Google PPC ads that targeted relevant people in their local area that expressed interest in a gym membership based on their Google searches. These ads generated qualified leads that converted into real gym members!

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