Gym Marketing Services

Increase The New Clients Of Your Fitness Business

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DRIVE MORE GYM MEMBERS WITH

Digital Gym Marketing Services

Because leading a healthy lifestyle has become a popular goal, gym memberships are on the rise. This is why operating a fitness center or being a personal trainer yourself might seem like a good venture to be in right now. While this is true, the competition can also be tough. So how can you stand out and draw new customers to your new business instead of your competitor’s? The answer is by running a strong gym digital marketing campaign. Want more gym members? Talk to LYFE Marketing today.

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Social Media Marketing

Did you know that more than 77% of small businesses have reported using social media in order to promote their business? The reason is because social media is becoming one of the most important marketing channels today. Reach more potential members through the social media platforms where they often hang out. Find, engage, connect and entice them to check out your gym or fitness club with our social media marketing services.

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PPC & Google AdWords Advertising

63% of people said that they would actually click on Google Ads. That is a significant number, especially for keywords with a high volume of search. With Google advertising, you will be able to target these potential clients who are actively looking for gyms, crossfit fitness classes, zumba classes, weight loss fitness programs, and etc.. But if you don’t know where to start, don’t fret. Our specialists will help you in creating effective ads that will drive traffic to your website with targeted traffic.

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Email Marketing

Email newsletters and drip campaigns can be an effective means of reaching out to potential gym members but more importantly, it can be useful in building up your relationship with your potential and existing customers. It’s a great way to nurture and retain your email list. However, that is only if you know how to effectively craft and send these email campaigns. We can help you with any and every email marketing task necessary. Starting from managing your email list, to writing the content, to sending the campaigns, and reporting of the results- we’ve got you covered.

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Content Marketing

Did you know that 78% of all consumers prefer to learn more about a company through content they find online? That is just one reason why content marketing is so important today. Your potential members want to know more about your local business through articles and written content before actually signing up for a membership. Customers do their research about your gym online prior to making a purchasing decision! Our specialists will help you by creating a content marketing plan that will entice, engage and convert these readers into actual members of your gym.

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Website Design

For many of your potential customers, your website is going to be their first significant point of contact with your gym. You will want to ensure that your website makes a great first impression- an impression that projects a professional yet fun environment that will make them feel welcome and motivated to go to. A good website design should be able to do that! Our team of designers will create a beautifully designed website that is unique to your brand.

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SEO – Organic Traffic

Anyone looking for a gym that they can join in your local area is likely to conduct research on search engines like Google or business listing sites such as Google My Business. 90% of people who are looking for services like gyms will rely on search engines to find these businesses. So if you want to get ahead of the competition, an effective SEO strategy is the best fitness marketing idea that you can try. Our team of SEO specialists can help optimize your gym’s website to appear at the top of the search results for the most relevant keywords.

Why Do You Need Gym Marketing Services?

Like most businesses today, you may find that you need digital gym marketing in order to keep up with the competition. Traditional marketing doesn’t work as effectively or efficiently in today’s market. You need to be where your potential gym members are- and that is online. This is where you can take advantage of the different gym marketing ideas. They are proven to work and should be a vital part of growing your gym memberships. Here are a few reasons why:

Website visitors are 70% more likely to convert when remarketed with paid ads.

Engaged customers on social media are said to be 5X more likely to stay loyal to a brand.

54% of people search online for a business as their first or second contact point.

Around 18% of all local gym searches will lead to a conversion within the same day.

The average email open rate is 21.48% for the health and fitness industry.

A dramatic improvement in the quality of the content on a blog can drive traffic up by as much as 2,000%.

Those are just a few of the statistics out there that demonstrate the power of digital marketing and how it can help your gym grow.

Your potential clients are looking for a gym or training sessions that they can join in their local area and they want access to information right away. They are probably thinking about leading a healthier lifestyle and achieving their ultimate fitness goals. And part of that definitely includes becoming a gym member. Digital marketing allows you to be more visible in every online channel, provide them with relevant content, as well as information about your gym. We can help you with that.

Benefits You’ll Get From Gym Marketing Services

Increase Brand Awareness

More than half of the world’s population now are active internet users. This shows how much people use and rely on the internet to search for businesses, products, solutions, and anything in between. Your potential gym members are most likely included in these numbers. They are on the internet, looking for gyms like yours.

So as a gym owner, when you opt to implement a digital marketing strategy for your gym, you can increase the chances of being found on various online channels such as search engines, social media platforms, email campaigns, paid ads such as Google ads, Facebook ads, and more. Wherever your prospects might be, they will be able to find your brand. And the more frequently people see your brand, the higher chances that they will eventually become a member. This will also increase your word-of-mouth referrals.

Engage With Existing Clients

Do you find it hard to retain your current members because you only see and interact with them twice or thrice a week? This is especially true for those in the personal training classes. If that’s the case, then digital marketing can help you with that! Having an online presence lets you engage, interact and build a connection with your current clients by simply being there on every marketing channel that they are on.

For instance, having a social media page or group where they can interact and exchange ideas with you and other gym members will definitely help in ensuring that they enjoy going to your gym. Gym digital marketing helps you build trust, camaraderie and connection with your gym members; this prevents them from thinking about switching to other gyms.

Reach A Wider Audience

Do you want to increase your clientele? Digital marketing for gyms can help you do that. One of the best things about digital marketing is that it allows you to reach and target as many people as you want, quickly.

Unlike traditional marketing, it’s not bound to how many people heard your ad on the radio, nor the number of flyers you’ve given away.

In gym digital marketing, you can create as many ads as you’d like and promote them only to those people who are most likely to sign up for your gym membership. This way, you will not waste your time and budget promoting your gym to people who are not interested in what you offer.

Promote Specific Services

Having a new free class, coming up with a new offer or launching a referral program is definitely exciting on your part as the business owner. So get the word out there! It’s no longer hard to do that through digital marketing. You can either post it on social media with a custom hashtag, or write a landing page on your website, or send an email message about it, or create a PPC ad campaign for it.

In digital marketing for gyms, the ways to promote are endless. And the good part is that each one of these can be tweaked to be shown to a specific target audience so you can increase conversions too.

So, do you have a new yoga class? A limited-time gym membership discount? Promote it via gym marketing!

We Help Gyms To Increase Their Followers And To Get New Leads. We Can Do The Same For You!

We have performed a multitude of digital marketing services for hundreds of different clients, but we’ve also specifically seen success with countless gyms! We have helped our clients grow the number of their social media followers by as much as 15,000%, increase their Google rankings to #1 through local SEO and so much more.

We can do the same for your gym.

We Help Gyms To Increase Their Followers And To Get New Leads. We Can Do The Same For You!

We have performed a multitude of digital marketing services for hundreds of different clients, but we’ve also specifically seen success with countless gyms! We have helped our clients grow the number of their social media followers by as much as 15,000%, increase their Google rankings to #1 through local SEO and so much more.

We can do the same for your gym.

Why Choose LYFE Marketing For Your Digital Gym Marketing?

Experience In Digital Marketing

Experience In Digital Marketing

LYFE Marketing has the expertise when it comes to the different aspects of digital marketing for gyms. We can handle social media marketing, social media advertising, SEO, web design, and PPC marketing for your gym. We have been doing digital marketing for several years now and we have the track record to prove what we can do.

We Have Real Specialists

We Have Real Specialists

Digital marketing is a vast field that requires a lot of specialization. Few people can really claim to be an expert on all aspects of digital marketing. We recognize this, which is why we hire specialists who are experienced in each of those fields to work on your account and make sure that your content and all aspects of your digital marketing are effective.

We Can Help Boost Your Gym Business

We Can Help Boost Your Gym Business

Different businesses want different things from digital marketing. One might need more clients, while another is just after the exposure. For your gym, you probably want both. And for this, we’ve got you covered.

STRATEGIES FOR GYM MARKETING THAT ACTUALLY WORK

Your success means our success as well. We use these strategies to ensure that you hit your objectives.

Personalized & Humanized Brand

People will respond better when your messages are personalized. Our specialists will take the time to know more about your brand and target audience. This is so we can create a marketing strategy that aligns with your goals and caters to your specific audience.

Informative & Engaging Content

Your content should be filled with information that people will find helpful and useful. We will create content that resonates with what your audience is looking for. Doing so will help you establish authority in your industry and build a professional brand that potential members will trust.

Be More Visible On Every Platform

If your potential clients search for your brand or services online, will they be able to find you? With our gym marketing services, we will make your website more visible and accessible! By utilizing our digital marketing services, we will make sure that your prospects are able to find your brand and website, no matter what platform they’re on.

Effective Ways To Succeed In Digital Gym Marketing

Audit Your Online Presence

The first step is knowing where you stand. What is the state of your gym’s current online presence? We will perform an audit so that we know how much work needs to be done in order to achieve your business goals.

Analyzing The Competition

Another crucial step in developing your digital gym marketing strategy is knowing where your competition stands. Part of this analysis is learning about the keywords that they are targeting and the kind of posts that they are using on social media.

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Audit Your Online Presence

The first step is knowing where you stand. What is the state of your gym’s current online presence? We will perform an audit so that we know how much work needs to be done in order to achieve your business goals.

Analyzing The Competition

Another crucial step in developing your digital gym marketing strategy is knowing where your competition stands. Part of this analysis is learning about the keywords that they are targeting and the kind of posts that they are using on social media.

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Defining Your Ideal Customer

We will help you to define the ideal person that you want to become a member of your gym. Once we have that definition, your digital marketing efforts will then be focused towards targeting them by demographics, interests, behaviors or keyword searches.

The Launch

After thorough research and planning, we will launch your digital gym marketing campaigns. Depending on which services you signed up for, it’s possible that your different campaigns may launch at different times, but trust that they all will be driven by the same goals.

Monitoring

We will monitor the performance of the campaigns to determine which are working best. Part of this stage includes A/B tests to determine the best content and ads that are garnering the most results at the lowest cost. We will also monitor your social media accounts to respond to any spikes in your engagement.

Measuring And Reporting

Results are all that matters in digital marketing. It does not matter how good the content is if it does not drive the required traffic or if it does not help in boosting the number of new members at your gym. This is why we are serious about measuring results and reporting back to our clients.

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Monitoring

We will monitor the performance of the campaigns to determine which are working best. Part of this stage includes A/B tests to determine the best content and ads that are garnering the most results at the lowest cost. We will also monitor your social media accounts to respond to any spikes in your engagement.

Measuring And Reporting

Results are all that matters in digital marketing. It does not matter how good the content is if it does not drive the required traffic or if it does not help in boosting the number of new members at your gym. This is why we are serious about measuring results and reporting back to our clients.

Click the button below to discuss increasing your leads and ultimately memberships.

Boost Your Gym Memberships With Digital Gym Marketing Services!

Digital gym marketing can be tricky if you’re not experienced in it. You have to be familiar with digital marketing as well as understand the unique conditions that surround your fitness business. Otherwise, you might not be satisfied with the results that you’ll get. And if you’re a small business owner running a gym, you probably do not have the time to spare to run a digital marketing campaign on your own. But don’t worry, we’ve got your back.

Let LYFE Marketing handle your fitness marketing for you and maximize the results and ROI from your marketing efforts. Our years of experience working with different gyms have given us the opportunity to create a proven process that actually works. So go ahead and click the button below to get started today!

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Digital gym marketing can be tricky if you’re not experienced in it. You have to be familiar with digital marketing as well as understand the unique conditions that surround your fitness business. Otherwise, you might not be satisfied with the results that you’ll get. And if you’re a small business owner running a gym, you probably do not have the time to spare to run a digital marketing campaign on your own. But don’t worry, we’ve got your back.

Let LYFE Marketing handle your fitness marketing for you and maximize the results and ROI from your marketing efforts. Our years of experience working with different gyms have given us the opportunity to create a proven process that actually works. So go ahead and click the button below to get started today!

We’ve driven over 6,437,349 leads for clients through digital marketing.

Fill in the form below to instantly schedule a call with us.

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Don’t Believe Us? Here’s What Our Clients Say About LYFE Marketing!

“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

– David