Daryl D. Black

The Results
202
Leads (in 10 Months)
+1,000%
Lead Growth
$20/day Budget
Campaign Efficiency
Client Testimonial
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My account manager, Bianca, is fantastic! Communicates very well, follows through on asks and always produces. I’m impressed by the team’s agility and capability.”
– Daryl D. Black
Background
Daryl D. Black is a leadership consultant and speaker helping organizations elevate communication, decision-making, and performance under pressure. With a growing presence in the executive coaching space, Daryl sought to generate more qualified leads and raise awareness of his services.
Challenges & Objective
Despite his proven track record and compelling brand, Daryl faced major challenges in scaling his visibility and lead flow:
- Needed to generate consistent qualified leads to support business growth.
- Had limited brand awareness among new prospects despite a strong value proposition.
- Required an ad strategy that fit a tight budget without compromising results.
Our Solution
LYFE Marketing delivered a full-funnel Facebook Ads strategy tailored to his goals:
- Lead Generation Campaigns: Built Meta ad funnels optimized for contact form submissions and bookings.
- Agile Optimization: Adjusted creatives, audiences, and copy monthly to lower cost per lead and improve conversions.
- Full-Service Management: Managed all ads, reporting, and creative needs while maintaining close communication through virtual meetings and email.
Results
- Leads in 10 Months: 202
- Massive Growth: A +1,000% increase in reach and leads
- Campaign Efficiency: $20/day budget
- Reach Expansion: Instagram and Facebook reach rose, targeting potential followers and customers.
202 Leads in 10 Months: Generated a steady stream of qualified leads, with peak months delivering over 30 per month.
Massive Growth: Grew from just 3 leads in August to 33 leads in February — a 1000%+ increase from early months.
Campaign Efficiency: All achieved on a $20/day budget through highly targeted, conversion-focused campaigns.
Sustained Momentum: Performance stayed consistent with LYFE helping maintain visibility and lead flow.
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