University Prep is a tuition-free charter middle school in the South Bronx, serving grades 5-7. Known for its strong academic programs, extracurricular offerings and 100% college acceptance rate for its high school, it provides an enriching and supportive environment for students and their families.

• Social Media Advertising Services
• PPC Management Services

Limited Marketing Strategy: Prior to partnering with LYFE Marketing, University Prep had a minimal marketing strategy, with very little activity on social media and limited online presence.

Missed Opportunities: The school was not fully aware of the digital marketing opportunities available to them, leading to a lack of engagement and visibility in the community.

Previous Efforts Were Inadequate: Previous marketing efforts were implemented but not comprehensive or effective, and the school wasn’t seeing the growth or engagement they hoped for.

PPC Competitor Targeting: We used competitor names in PPC ads to drive targeted traffic and increase visibility in the competitive NYC charter school market.

Engaging Video Ads: Leveraging the client’s provided assets, we created eye-catching video ads that helped boost engagement.

Bilingual Lead Forms: We set up both English and Spanish lead forms on Facebook to make the application process accessible to all families.

Tailored Approach: We focused on differentiating University Prep by using advanced digital marketing strategies like competitor targeting and bilingual ads to stand out in a competitive market.

Unique Execution: The combination of targeted PPC, creative videos, and easy-to-use bilingual forms helped University Prep attract more qualified leads. With expert support from LYFE Marketing, Scott was able to focus on other priorities while we handled the marketing.