Fitbakes
The Results
596
Purchases
991,854
Impressions
£8.07
Per Purchase (Cost Per Acquisition)
Background
Fitbakes is a company that makes healthier versions of cakes and mini muffins. They are on a mission to keep expanding delicious, low sugar, high protein, and reduced-calorie goodies. From individual cakes to boxes (single flavored and assorted)- their natural sweetener will give you the delicious taste minus the calories and sugar’s bad effects.
Fitbakes came to LYFE Marketing because they wanted to see more purchases & increase their revenue.
Social Ad Results
CAMPAIGN LEVEL
- 596 Purchases
AD SET LEVEL
- Lookalike audiences of value-based purchases.
- Custom audiences such as website visitors in the last 60 days, video engagement, and viewed content in the past 180 days.
- Interest-based targeting
Conclusion
Fitbakes asked for our help with generating more sales, and we did just that! Their products are unique and there are so many potential customers for them online. So, we created social media ads that targeted these potential buyers. These prospects included those users who have visited their website within the last 60 days and those social media users who have engaged with their posts within the past 180 days. We also did interest-based targeting. And the result? We helped Fitbakes generate almost 600 purchases!
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