Indigoz Purple Bottoms is a newly introduced online shoe boutique. We partnered with Indigoz June 1st, 2014 to implement a strong social media presence before the launch of Indigoz Purple Bottoms that would attract shoe lovers into Purple Bottom advocates. As a business that had no social media presence at all we had to build their online brand from the ground up.
Our target market was females ages 20 to 45 with an annual income of 30,000 to 65,000 dollars. We used Twitter as a platform to engaged with shoe enthusiast that were interested in purchasing new heels to strut out on the town. Building one-on-one relationships with potential consumers was the catalyst to increased brand recognition and lead generation.
Our results were remarkable for the first month. We generated over 300 followers on Twitter, over 400 followers on Instagram and approximately 35 leads. During our engagement process via Twitter our followers were responding before the actual launch saying that they were excited for the shoe boutique to open and they were ready to purchase our purple bottom heels.