Mission Hills Racquet & Swim Club

A quote from the client about their experience and results.

Mission Hills Racquet & Swim Club is a well-established family fitness and recreation facility in California offering tennis, pickleball, and aquatics programming. Their seasonal swim lessons are a popular offering for local families seeking high-quality instruction in a safe and supportive environment.

• Social Media Advertising

Mission Hills wanted to increase enrollment for its swim lessons ahead of the busy season but faced these marketing challenges:

• Low online lead flow for their swim program despite strong in-person interest.
• Limited visibility among new local families unfamiliar with the club.
• Past marketing efforts did not utilize the full capabilities of Meta’s ad platform.

They needed a focused, high-impact campaign to drive registrations quickly.

We launched a Meta (Facebook + Instagram) ad campaign tailored specifically to promote Mission Hills’ swim lessons and maximize lead generation:

• Conversion-Focused Landing Page: Built a dedicated page highlighting swim lesson benefits, age groups, and registration options, designed to convert traffic into leads.
• Facebook Lead Forms: Used in-platform forms to capture interest from users who preferred a quick, frictionless signup experience without leaving the app.
• Phone Call Extensions: Integrated click-to-call options in ads to give high-intent users an immediate way to reach the front desk for questions or booking.
• Audience Targeting & Creative: Designed eye-catching ad creatives that spoke directly to local parents, emphasizing safety, skill-building, and fun.

This approach met families at every stage—scrolling, curious, or ready to register—giving them multiple, convenient ways to take action.