Scoogie Events is a premier race event company hosting large-scale running events across Pennsylvania and New Jersey, including 5Ks, 8Ks, 10Ks, family fun runs, and seasonal destination races. Their audience spans families, casual runners, and competitive athletes looking for fun, community-driven events.

• Social Media Advertising

Despite strong brand recognition and high-quality events, Scoogie Events faced several marketing challenges:

• Couldn’t clearly or directly attribute registrations to paid advertising efforts
• Multiple races running at the same time required efficient budget allocation
• Needed to consistently drive registrations while managing seasonal demand and event timelines
• Limited visibility into which campaigns and creatives were generating the best ROI

They needed a scalable, data-driven advertising strategy that could drive registrations efficiently across multiple events.

LYFE Marketing implemented a comprehensive paid social strategy tailored specifically for event-based marketing:

• Facebook & Instagram Ad Strategy: Launched and optimized campaigns across Meta platforms to reach both older (Facebook) and younger (Instagram) audiences.
• Event-Specific Campaign Structure: Built individual campaigns and ad sets for each race to control budgets, pacing, and performance independently.
• A/B Creative & Copy Testing: Continuously tested headlines, primary copy, and graphic styles to identify top-performing combinations for each event.
• Pixel Tracking & Attribution Setup: Implemented conversion tracking and aligned results with RunSignUp data to improve visibility into registration performance.
• Ongoing Optimization: Paused underperforming ads, scaled winning creatives, and reallocated budgets in real time to maximize ROAS ahead of key race dates.