Super Lawn Trucks
As you’re about to see, we created and promoted a single piece of content that generated:
What Can You Do on Facebook to Grow My Business?
Step #1: Find Potential Customers on Facebook That Have a Need For Lawn Trucks…Super Lawn Trucks.
Who would possibly have a need for a lawn truck?
Landscapers it is!
Could we find enough landscapers on Facebook to have a chance at converting?
Surely, you can’t get that targeted, right?
Apparently with 1.4 billion daily users, even landscapers can be found on Facebook.
A whopping 860,000 landscapers to be exact!
Perfect, this audience will come in handy when we start advertising for web traffic and leads– the fun stuff. (More on that later)
Step #2: Create The Type Of Content That Gets Landscapers Excited.
For those who need a refresher…
…secret #1 to a great Facebook page is relevant AND great looking content.
You see, most businesses fail at social media marketing for many reasons; here are two biggies:
1. They post content that is relevant but not designed well enough to grab attention
2. They post content that is well designed but not relevant enough for their audience to care.
Both issues deal with being able to stop your target customer while they are scrolling on Facebook.
How do we combat that problem?
Here’s an example of the type of content we used for Super Lawn Trucks:
And that post directly led to…
…a boatload of likes, shares and comments:
And certainly the attention and interest of landscapers:
Now, you might be thinking to yourself:
“How in the world did a post like this work so well?”
Truthfully, this post incorporated some key elements that we love and always include:
3. An amazing team here at LYFE Marketing – special kudos to Cherrelle. ☺
How did we get even better results with this same exact post?
Step #3: Advertise The Heck Out Of What’s Working
Remember the 860,000 landscapers that are on Facebook:
Once we understood the type of post that worked best on the landscape audience, it was time to advertise that post to an even large audience of landscapers.
We used a combination of interest and job titles to only target this post to the decision makers –the people who can actually give the green light on investing in a new lawn truck.
To date, we have spent exactly $1,092.97 in advertising on this campaign.
Which has led to the following results:
Not bad for a single Facebook post, eh?
Now It’s Your Turn
Contact us to get started with a Facebook campaign of your own