Celebrate Relaxed Hair is a company dedicated to helping women who choose to wear relaxer maintain a healthy hair maintenance routine.
Celebrate Relaxed Hair needed to grow a dedicated community, fast. Brand awarness was their main goal and they wanted to leverage the opportunity social media provided to build a large and engaged social media presence.
LYFE Marketing aimed to grow Celebrate Relaxed Hair’s Instagram and Twitter accounts with more followers and interaction, by fostering an active, engaged community around Celebrate Relaxed Hair and their hair tips for women with relaxed hair.
Additionally, LYFE Marketing created content that would engage, inform or entertain Celebrate relaxed Hair’s audience. This created an enourmous amount of dialouge, with Celebrate Relaxed Hair at the center.