[CASE STUDY] How We Helped a Small Business Generate $96,664.98 worth of SEO Results in 5 months

In this case study, you’re going to learn how we helped Jacob skyrocket his snow bike business from ZERO to multiple #1 SEO Results.

In only 5 months.

These #1 SEO results attributed to over 20,000 monthly visitors and $96,664.98 in sales revenue online. 

gross sales

This led to a whopping 753% growth in their online presence leading into 2017.

Kinda unbelievable, right?

Watch the short video (3 min.) below for a brief overview of the results and continue reading for the full, in-depth, review.

It all got started with this email from Jacob we received on July 28, 2016:

“Signed and ready to go!”

jacobcontractsigned

You see…

After a few initial sales calls and careful thought, Jacob had decided to use LYFE Marketing for his SEO, SMM, PPC and WEB needs. 

All marketing efforts they needed for rapid business growth. It is important to note that SMM (social media marketing) also really helped in attributing to their online sales. 

Today, we’re going to share our exact process on how we help our clients achieve massive SEO Results.

But first (for all the beginners) let’s explain the major benefits of SEO:

What is SEO?

SEO stands for search engine optimization. This is a process used to organically (non-paid) position a website to be found by Google.

For example, if someone searches “auto repair services” on Google/Bing/Yahoo (or any search engine) then the site that is search engine optimized the best will be the first organic listing.

google search

Why is this important for businesses?

It gives businesses an opportunity to generate qualified traffic. And the more traffic you have, the more customers you can gain.

Picture SEO as the best location you can have in a city, except it’s online. Once you have the traffic it’s just left up to your store (or website), to convert customers.

There are hundreds of factors that play a role in effectively increasing your SEO results. We will uncover some in this case study, but not all.

The most important factors indicated by Google are having highly relevant content and online authority. Those two online will put you in a good position to keep with the top organic sites.

 

What is the difference between SEO and PPC / Adwords?

Many of our clients confuse the difference between SEO with PPC (pay per click) or Adwords (Google’s ad platform).

This is because they all appear on the search engines.

The key difference between the two is with PPC and Adwords you pay per click on the search engines. While SEO is a free organic listing.

Take a look at the screenshot below:  

SEO results

An important key benefit to PPC and Adwords is that you are able to get on the search engines immediately and start to drive qualified traffic (sometimes expensive). It also above the free organic listings area.

On the other hand, SEO takes a lot of time to build up. It could take anywhere between 3 – 12 months before you start to see any measurable results.

Powerful SEO Results

Now let’s take a look at what SEO was able to do for Jacob and his snow bike company:

Between August 1, 2016 and December 31, 2016 we generated:

78 first page google rankings.

77,562 new clicks to the website.

180,739 Page Views on the website.

$96,664.98 in online attributed revenue.

28,932 monthly hits

mototrax traffic

As you can see, we were able to achieve these SEO results in only 5 months!

These results were tracked by Google Analytics, however, Jacob realized more traffic and revenue from their on-site purchases.

The major key to achieving these results so fast was their site’s age and history. Our client had already established some web authority over 5 years but was doing SEO wrong.

Our team was able to successfully come in, restructure their website, develop a strategy and drive top search results.

Here’s our step by step client process to increasing SEO rankings

There are 7 Phases that we implement when onboarding new SEO clients

Phase 1: Client Discovery

Phase 2: Client & Competitor Research

Phase 3:  Establishing Goals & Strategy

Phase 4: On-Page Optimization

Phase 5: Off-Page Optimization

Phase 6: Measurement & Reporting

Phase 7: Optimization

Chances are, 95% of companies that offer SEO as a service will follow a similar process. What makes us different is our white hat strategies and proven track record of success.

NOTE: It is important to have ethical SEO practices (or white hat SEO), otherwise your website will be de-indexed (banned) from search engines wasting your time and money.

With that, let’s take a look at our Phase-by-Phase process.

Phase #1: Client Discovery

During what we call “Client setup week” our first Phase is to learn everything about your business.

Here’s how:

Soon after we receive a signed contract and payment, we assign personnel to work on your SEO project. Your team usually consists of a Director of Marketing (strategy) and an SEO Associate (execution).

We review the Sales Consultant’s notes and take a deep dive into any existing website or material the business may have.

We also request the client fills out a questionnaire that gives us further written information about the business, goals and future (that we always can refer back to).

Here’s a peak of what Jacob wrote in his initial questionnaire:

mototrax quesitonnaire

Phase #2: Client & Competitor Research

Now that we’ve gotten to know your business better, it’s time to dive into where your SEO currently is and how you rank against your competition.

We used several 3rd party tools including Google Analytics to mark your starting point.

Here’s exactly where Jacob and his snow bike company was when they first started:

741 organic website hits during their PEAK season December 1, 2015 – December 31, 2015.

741 organic hits

937 organic website (slight increase, but not much) hits during July 1, 2016 – July 31, 2016.

937 organic hits

As you can see, Jacob and his team were able to generate some traffic on their own, but nothing anywhere near the 28,000+ hits we were able to gain.

Additionally, Jacob’s biggest competitor had 53.75% bigger presence on the search engine than them.

seo competition

Ready to dominate their competitors, we helped Jacob discover which keywords they should attack using Google’s keyword planner.

Some clients come to us with an idea of what keywords they want to SEO for.

For Jacob, he wanted to rank for “winter dirt bike”

winter dirt bike

However, it only gets searched 50 times per month.

Although this traffic could still be valuable, it wouldn’t make a huge impact in their business.

Our team did research and recommended them to focus on “snow motorcycle” which gets searched 1,300 times per month.

snow motorcycle

Something that would make a noticeable increase.

Phase #3: Establishing Goals & Strategy

After going through a list of keywords, we come to an agreement on which keywords will help meet the business goals. For Jacob, it was simple, to increase more online sales.

This meant we must focus on keywords that will actually drive sales such as “snow motorcycles”.

Our core strategy helps our clients to increase high-quality content on their websites that ultimately builds domain authority (more on that later).

Remember to stay away from unethical practices otherwise known as black hat SEO.

An example of black hat SEO would be spamming your site with the same keywords a hundred times, or buying spammy links.

Phase #4: On Page Optimization

On-Page Optimization is the process of coding your website so that it is easily read by search crawlers.

If search crawlers cannot understand what your website is about then you definitely will not be able to rank for competitive keywords. It’s critical to use the right html tags such as title tags, header tags, meta tags, etc.

This is another big mistake many clients including Jacob’s snow bike company made.

Their website was extremely visual with lots of images and videos.

It was actually pretty nice.

beforewebsite

However, there were little words on the page that actually described what the business was about.

Our team spends the first-month making sure client’s websites are properly optimized before moving to the next Phase in our process. We recommend using WordPress sites as it has the most flexibility and easily crawled by search engines. However, we can work with multiple unique web platforms.

Phase #5 Off Page Optimization

Off Page Optimization is the process of enhancing your online presence outside of the pages on a website to improve search results. This helps improve your website’s domain authority.

Domain authority (DA) is a 3rd party scoring system on a scale of 0 – 100 which indicates how authoritative a website may be seen on by search engines

The higher the domain authority (DA), the more likely you are to have higher rankings than competitors.

entrepreneur

However, this is not absolute as DA is a scoring system not created by search engines themselves. Each search engine has a unique algorithm and methodology they use to rank sites.

For Jacob, our strategy consisted of high-quality content, long form blog, google ads and social media.

Take a peek at one of the several posts we created to help build up exposure and domain authority:  

mototraxfb

272 Likes

33 Shares

Phase #6: Measurement and Results

The journey of achieving SEO results can be rigorous.

In fact, people tend to quit at the brink of success (kinda like in the image below).

you neverknow how close

If only they knew how close they were.

Many people get discouraged because you can go months and months without seeing any noticeable increase in traffic, leads or sales.

And without any prior experience, why should anyone feel confident that results will “magically” appear?

What most people do not know is that the first 3 organic listings in Google receive 61.5% clicks, with #1 receiving 33% according to Chitika.

click through rate by position

So, if you are in the 5th position, you are likely to see very little increase in traffic.

YET, very close to achieving results.

Our team creates monthly reports that track your progress on the search engines. The goal of our team is to show the progress month over month. To get closer and closer to the top 3 positions.

For Jacob and his snow company, it wasn’t just about growing in rankings but going head to head with their toughest competitors.

Take a look at one of Jacob’s comprehensive reports from August to February. (Jacob / Mototrax is highlighted in blue).

mototraxcompetitor

You can see that in the beginning of the graph, Jacob was outranked 53.75% by his competitor Timbersled (TS).

TS built a significant lead and dominated their space for years.

However, like most #1 ranked sites, they got comfortable. Meaning TS did not continue to optimize for SEO and we were able to compete.

Throughout December and February, you can see the constant battle for positions between the two companies that will likely continue in 2017. For Jacob and their team, they were successful by gaining more online market share.

keywordranking

Phase #7: Maintenance & New Opportunities

Now as you can see, once you become #1, you have to maintain your spot.

Whoever you knock off from the top spot will be upset and make an effort to regain their position.

In order to stay ahead, you have to continue to follow the process that got you there. We help our clients not just achieve the results but maintain them.

Additionally, we continue to find more opportunities for rankings and traffic that could improve overall brand awareness.

In Jacob’s case, that was continuing to compete with their competitors.

In other cases, it could be going after more long tail keywords that focus on brand awareness like “how to [something your target audience normally needs help with]”.

In summary,

  • SEO is the organic process of ranking your site higher on search engines.
  • SEO is organic. SEM/PPC/Adwords is paid.
  • SEO takes time, typically 6-12 months.
  • PPC/Adwords can instantly drive results, typically in 3 months.
  • LYFE produces SEO results for small businesses.

LYFE Marketing’s SEO Process:

Phase 1: Client Discovery
Phase 2: Client & Competitor Research
Phase 3:  Establishing Goals & Strategy
Phase 4: On-Page Optimization
Phase 5: Off-Page Optimization
Phase 6: Measurement & Reporting
Phase 7: Optimization

SEO can drive a lot of traffic which can drive an increase in leads and sales.

If you are convinced that SEO can make a difference in your business then we can help.

Here’s what to do next:
1. Complete the form below
2. Schedule a call with one of our sales consultants (online)
3. Show up for your meeting
4. Request and review your custom proposal
5. Review and sign contract

Then our team will start the process of helping your business grow.

Get In Touch & Grow Your Business