B2B Content Marketing Agency

Nurture Leads into Conversions

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Nurture more leads with B2B content marketing.

Whether you need informative infographics, great written content, or anything else, our experienced B2B marketers publish relevant content on your business website for you while providing your customers with answers they are looking for.

Thought Leadership. Be an Industry Expert

Thought Leadership. Be an Industry Expert

Publish content that reflects your expertise and positions you as an industry expert for your target audience.

Great Lead Generation. Nurture Leads to Conversion

Great Lead Generation. Nurture Leads to Conversion

A key inbound marketing technique to generate quality leads. And for those leads that need a little more time to convert – let them do it on their own time by consistently producing engaging content.

Increase ROI

Increase ROI

Generate evergreen content that brings in more quality leads time and time again without the cost of expensive ads.

Why B2B Content Marketing Is Important for Business Success

Similar to B2C content, B2B content is a powerful way for businesses to capture their target audience. Why? Because it gives your business the opportunity to develop content around any specific subject matter your customers care about. This is the content they want to see. This is the content that excites, appeals, and motivates them to believe in your business. And this is the content you need.

b2b content marketing data
b2b content marketing data

Why B2B Content Marketing Is Important for Business Success

Similar to B2C content, B2B content is a powerful way for businesses to capture their target audience. Why? Because it gives your business the opportunity to develop content around any specific subject matter your customers care about. This is the content they want to see. This is the content that excites, appeals, and motivates them to believe in your business. And this is the content you need.

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93% of businesses that already operate some type of B2B content marketing strategy say that their content marketing efforts generate more leads than their other traditional marketing tactics. And they’re not wrong. For example, companies that regularly produce blog posts for their B2B content marketing efforts typically generate 67% more leads per month than those who do not have a B2B blog.

Help your target customers – other businesses and professionals – with valuable content about their pain points and issues they are trying to resolve. Providing this kind of insight to potential clients and customers is the first step in developing a lasting relationship with them. And as a B2B business, you know how important it is to foster these long lasting relationships with other businesses because they are the backbone of YOUR business.

As their trust for you builds, their desire to want to work with you does as well. This gradually formed bond is how B2B content marketing nurtures potential clients into actual customers.

Get More Results, Build Your Brand & Boost Conversions With Content

Start creating smart content that drives connection and value for your audience. See our simple content marketing pricing below:

FEATURES GOOD BETTER BEST CUSTOM
Monthly Content Creation 4 Blogs 8 Blogs 12 Blogs Contact Us
250 Words Each
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On Add-On Add-On Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month -
Need more information? Contact Us SCHEDULE MEETING SCHEDULE MEETING SCHEDULE MEETING SCHEDULE MEETING

Looking for something different? Reach out to our team to learn how we can craft a package that fits your needs. Also, see below some of our popular add-ons for our blogging and content marketing pricing:

ADD-ON FEATURES PRICE
Landing Pages or Funnel $150 per page
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Contact Us GET A QUOTE

Custom Pricing. Value Packed Pricing.

Flexible pricing so you get exactly what you need.

FEATURES GOOD
Monthly Content Creation 4 Blogs
250 Words Each
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month -
Need more information? Contact Us SCHEDULE MEETING
FEATURES BEST
Monthly Content Creation 8 Blogs
250 Words Each
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING
FEATURES BETTER
Monthly Content Creation 12 Blogs
250 Words Each
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING
FEATURES CUSTOM
Monthly Content Creation Contact
250 Words Each
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING

Looking for something different? Reach out to our team to learn how we can craft a package that fits your needs. Also, see below some of our popular add-ons for our blogging and content marketing pricing:

ADD-ON FEATURES PRICE
Landing Pages or Funnel $150 per page
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Contact Us GET A QUOTE
b2b content

How B2B Content Marketing Will Benefit Your Business

Ultimately, B2B content marketing builds the authority and credibility of your business. It allows your business to been seen as a expert on the topics you discuss because it shows your audience that your business has its own valuable insight to offer. And this is extremely significant in capturing the attention of your prospects when they are searching for solutions to their problems.

Our content specialists understand this and they produce content that showcases your business as an industry expert with the tactical knowledge your potential clients want to see in a business.

This authority and credibility further builds the bond of trust between your business and your potential client, encouraging that client to trust your company to propel their business into a top performing firm in their industry.

It may come as a surprise, but content marketing is actually the foundation of all your B2B digital marketing efforts. It helps make your online marketing more cohesive by tying together the other aspects of your marketing plan. Building a trusted brand reputation is the first step to B2B content marketing. Once this trust is achieved the rest of the benefits of B2B content marketing build upon it.

Quality Content Ideas For Any Business

Blogs

Your B2B business may or may not already be using blogging as a means to capture your audience. Whatever the case, this is still one of the most popular forms of content marketing used by businesses today. Blogs allow your company to provide detailed information to your audience that they will appreciate. What’s even better is, blogs can be seen as the basis for other content marketing ideas. That means, your blogs don’t have to just focus on the writing, but you can implement any content on your blog platform that you see fit. Blogs make sharing your company’s content on social media channels like LinkedIn easier and they encourage the flow of organic traffic to your website.

Video Content

Videos have always been an exciting way to grab an audience’s attention and make them interested in what you have to say. And with the increased interest of YouTube influencers and video content on the rise, video has become an even more instrumental tool than ever before. That’s why creating videos that are engaging and insightful is a compelling content marketing idea for businesses to use today. Videos can be very impactful in explaining a product or service, or they can be used to discuss certain topics. For example, webinars are a great way to teach specific topics over the internet and is an effective way for businesses to provide valuable information to their audience in a more engaging way.

Podcasts

Just like video content, podcasts are another engaging way to provide meaningful information to your audience. Similar to video content, you can discuss certain topics that you target audience would engage with.

Whitepapers

If you need to breakdown a topic that is very complex, whitepapers are an effective way to do so. They can be used to gain insight on difficult subjects and make it easy for your audience to get a better understanding of a topic in a clear and concise matter. This comprehensive report will allow your target audience to make educated decisions and solve problems with a better understanding.

Case Studies

Case studies are extremely valuable pieces of content to include on your website. They deliver detailed proof about what solutions you provided to other clients of your business. They allow you to breakdown the specific business problem and validate the solution you came to fro those clients. In addition, they give insight to your audience about the services you offer and serve as proof on how your business helps its clients.

We’ve Helped Hundreds of Small Businesses Grow Through Content Marketing, Just Like We’ve Grown LYFE Marketing

At LYFE Marketing, we understand the amount of traffic, leads, and eventually sales that content marketing can bring to a B2B company – which is why we started our blogging initiative. We know how effective content creation is for business because we use it ourselves. And just like you, not only did we want the benefits of B2B content marketing, but we wanted to provide our prospects & clients with as much valuable information as possible. In just the first 7 months of our blogging initiative, we grew our website visitors by over 200%. With that kind of traffic, we saw our leads, email opt-ins, and phone calls grow as well. And we did all this through the power of great content marketing. Want to learn more? Check out our blog!

HOW OUR AGENCY HELPS YOU SUCCEED IN B2B CONTENT MARKETING

Build Your Content Sales Funnel

We know that not everyone that visits your site will be ready to become a client. And that’s perfectly fine. Some need a little more convincing. Most people visit a website multiple times before choosing a company to represent their business and this is a normal part of every customer journey. Missing these people however, would be like missing the majority of your leads, which is why we make sure to have lead magnets that capture their attention and offer value to their business. Completion of these lead magnets will then funnel the potential customer into your email automations. They will then begin to be nurtured down your business’s sales funnel.

Call-to-Action (CTA)

Every business wants to generate more leads for their business. After all, increased leads means increased opportunity for growth and sales. That’s why a clear CTA is necessary in your content marketing. Imagine potential clients wanting to partner with your business but not being able to easily reach you because your content doesn’t have the right tools in place to make that connection. Those leads could walk away. Therefore, it’s important to have those tools such as contact forms, in place to aid that connection. We track leads through contact form fills. Users are prompted to complete a contact form when they are ready to move forward in the sales pipeline. These contact buttons and links are placed in various locations on your site in order to make your contact page more actionable and accessible to users. The ease of doing business is of utmost importance to a busy business owner looking for the right solution to their business needs.

Site Monitoring

As we produce content for you, we frequently monitor how long people spend on your landing pages. This is an important metric because the less time individuals spend on any given page on your website, means the less information they are digesting, suggesting that they aren’t interested in the content on that page. That being said, an increase in time on site pages indicates that we are providing the customer with what they want to see. We understand the importance of not only crafting content based on your business’s specific buyer personas, but also mapping that content to your buyer’s journey. As good B2B content marketers, we know offerings need to be for all levels of a buyer. Those not ready to buy yet, those ready to buy but need a little more information, and those ready to buy but just need you to offer them the opportunity.

Tracking Metrics

Oftentimes small business owners, and even some marketers, don’t measure the success of their B2B content marketing efforts simply because they don’t know how. They aren’t sure of what metrics to track and what certain metrics mean for their business success. Luckily, at LYFE, our content marketing team knows what is most important and what to look for when it comes to the success of your content marketing campaign. For this reason is why our clients are so successful, but knowing what metrics to monitor also means knowing what metrics to change to better optimize your site for businesses to view and search your services. If you aren’t aware of what metrics on your site to improve, you won’t be aware of what is working and what doesn’t. Therefore, your content won’t be as effective and engaging as it needs to be to appeal to your potential customers. Knowing these important factors are what give business owners and marketers the insight they need to make educated business decisions for the livelihood and growth of their business.

Schedule a Free Consultation Today.

KEY BENEFITS: B2B CONTENT MARKETING

According to CMI, (Content Marketing Institute) “If we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”

But this isn’t the only key benefit to great B2B content marketing. As your brand reputation grows, your SEO also improves, and you then begin to see:

Increased audience engagement through comments, shares on social media platforms, backlinks, etc.

Increased qualified leads because your content is valuable to their business by providing solutions

Increased conversions and sales generated through various types of content

Decreased customer acquisition costs over time relative to other digital marketing methods, making lead generation more cost effective

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WHY CHOOSE US AS YOUR B2B CONTENT MARKETING AGENCY

We’re Industry Specific

We’re Industry Specific

At our B2B content marketing agency, we understand the sales funnel and the tactics B2B businesses use to generate and nurture ideal client leads. We have helped many B2B companies across North America and we understand that every B2B business works differently. But we also recognize the key factors every successful B2B content marketing campaign has to have. Our client testimonials prove our experience and successes in the B2B industry. We know how to market your business to other businesses and how to help you establish a sustainable B2B relationship every time.

We’re Specialized

We’re Specialized

They may sound similar, but B2B operations are significantly different from B2C operations. Most digital marketing companies are professionals at B2C marketing. Few are specialized in B2B digital marketing, which is why we make sure to train our staff on how to drive leads and sales for B2B companies differently than the strategies they use for B2C companies. At the end of the day, it’s important to use content and techniques that are geared towards the right audience.

We’re Full Service

We’re Full Service

As we metioned before, B2B content marketing supports and services all other forms of digital marketing for your B2B company. That’s why it can’t be neglected. If you’re looking to hire a B2B content marketing agency, it’s best to hire one that can incorporate your other digital marketing efforts too in order to see how one area of marketing efforts affects another when it comes to metrics, leads, and conversions. As an all around digital marketing agency, we offer this full services luxury by also offering SEO, social media management, email marketing, website design, videography, and paid ads that support your B2B content marketing efforts. Trust, that when you work with our full service agency for B2B content marketing, your campaigns will always be optimized to work hand-in-hand with the rest of your marketing efforts. In turn, this will help boost the performance of your marketing overall.

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Reach Your Marketing Goals With Content Strategies That Work

If you are tired of reading tons of different HubSpot blogs, tried different content formats and B2b marketing techniques, and still can’t seem to generate the brand awareness and quality website traffic your business needs, then it may be time to call in the marketing professionals.

An effective content marketing strategy doesn’t have to be out of reach when you partner with the right team like LYFE Marketing. We have proven B2B content strategies that will work for your business and help you to make connections with your potential business clients.

Don’t let your content go another day without being optimized for its best performance. When you’re ready to get the best B2B content marketing, we’re ready to create it!

Click the button below and get started today!

We’ve driven over 2,137,349 leads for clients through digital marketing.

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“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

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