B2B Email Marketing

Connect With More Prospects & Convert More Leads

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  • BEST PLAN
    $400/ month
    • 2 Email Newsletter/Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting
  • GOOD PLAN
    $600/ month
    • 4 Email Newsletter/Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting
  • BETTER PLAN
    $950/ month
    • 8 Email Newsletter/Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting

Convert more leads to clients using our proven B2B email marketing strategies.

Decision makers want to learn everything they can before making a decision or taking your company’s proposal to their boss. We use this proven method to easily provide answers to questions your new leads may have about your business.

Build Client Trust

Build Client Trust

Strengthen relationships and trust by always connecting, communicating, and providing value to new users and current users.

Segmentation

Segmentation

Segment your clients in order to offer a more personalized approach, fit to move them through your sales funnel faster.

Return on Investment

Return on Investment

Get more for your money with B2B email marketing. Reach all of your current & potential clients in the way they want to be reached.

A Look Into B2B Email Marketing

Past experience has shown us that 77% of executives prefer to receive marketing communications through email rather than other forms of marketing. Reach your potential clients the way they want to be reached. B2B email marketing allows businesses to tailor their message in a more personal manner and build relationships with their clients.

72% of B2B buyers are most likely to share useful content with colleagues and supervisors via email over other forms of communication. One of the major pain points with B2B businesses is having to deal with various positions within a business until they reach the ultimate decision maker. B2B email marketing allows employees to more easily share your services, proposals, advice, and more with their co-workers, supervisors, and other decision makers.

B2B Email Marketing Pricing

Our email services can help you speed up your sales cycle. We help you move email marketing leads from one stage to the next. Skyrocket your engagement, email opens, and click-through rates with our email marketing today. Check out our pricing below:

FEATURES GOOD BETTER BEST CUSTOM
Monthly Newsletters 2 Email Blasts 4 Email Blasts 8 Email Blasts Contact Us
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On Add-On Add-On Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive) $300 (Call us to waive) $300 (Call us to waive) $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING SCHEDULE MEETING SCHEDULE MEETING SCHEDULE MEETING

Need something a little more custom? No problem! Fill out the contact form and schedule a meeting today. Also, check out some of our popular add-ons below:

ADD-ON FEATURES PRICE
Landing Pages or Funnel $150 per page
Email Drip (1 sequence, 4 emails) $500.00
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Contact Us GET A QUOTE

Custom Pricing. Value Packed Pricing.

Flexible pricing so you get exactly what you need.

FEATURES GOOD
Monthly Newsletters 2 Email Blasts
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING
FEATURES BETTER
Monthly Newsletters 4 Email Blasts
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Account Setup Fee $300 (Call us to waive)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING
FEATURES BEST
Monthly Newsletters 8 Email Blasts
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Account Setup Fee $300 (Call us to waive)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING
FEATURES CUSTOM
Monthly Newsletters Contact Us
Custom Email Designs
Original Email Copy
List Maintenance & Clean Up
Analyze Performance/Reports
Ongoing Optimization
Initial Campaign Strategy
Email Drip Campaign Add-On
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Rep
Video Emails (Provide Video or Purchase a LYFE Video Plan)
Account Setup Fee $300 (Call us to waive)
Up to two hours of consultation per month
Need more information? Contact Us SCHEDULE MEETING

Need something a little more custom? No problem! Fill out the contact form and schedule a meeting today. Also, check out some of our popular add-ons below:

ADD-ON FEATURES PRICE
Landing Pages or Funnel $150 per page
Email Drip (1 sequence, 4 emails) $500.00
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Contact Us GET A QUOTE
b2b email services

Why Does Your Company Need B2B Email Marketing Services

B2B email marketing is one of the most effective ways to nurture, convert, and retain customers. Weekly or monthly B2B newsletters can help you pull in clients faster in one of the most cost-effective ways.

B2B companies can experience a greater ROI with B2B email marketing services. On average, for every $1 USD spent, businesses see roughly $40 in revenue. B2B email marketing has one of the greatest returns among digital marketing channels for B2B companies.

When done correctly, you can automate your sales pipeline through B2B email marketing automation. You can keep your leads in an automation queue, so you don’t have to constantly send manual emails. And to save you the time and headache, you can use our B2B services to set up everything for you.

Consistency with current and potential clients is vital. The best way to do this is through a B2B newsletter that’s sent to your email list. This keeps consumers informed with knowledge about your company and the industry in order to guide them in making a purchasing decision.

How we helped a client consistently see open rates greater than 20%!

We have a client that sells grills to other businesses to then sell to their customers. Our client always wants to keep his clients informed of the latest products, so we send 2 email newsletters per month for him. His clients consistently love our work and maintain an open rate of over 20% (above industry standard). They also boast a CTR of 2% on average. His customers want to hear from him, and he’s there to provide that information, thus creating a loyal customer base.

How we helped a client consistently see open rates greater than 20%!

We have a client that sells grills to other businesses to then sell to their customers. Our client always wants to keep his clients informed of the latest products, so we send 2 email newsletters per month for him. His clients consistently love our work and maintain an open rate of over 20% (above industry standard). They also boast a CTR of 2% on average. His customers want to hear from him, and he’s there to provide that information, thus creating a loyal customer base.

Components of an Effective Email Marketing Campaign

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Email Format

One of the biggest components of email marketing, for any business or industry, is developing an effective email structure. Whether you decide to use an email template or a custom design, the way your emails look can impact your viewers’ opinions of your business. You want to choose a format that is appealing, engaging, and representative of your brand.

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Email Messages

Once you’ve determined the structure of your emails, the next big step is figuring out what you want to include in your email messages. Do you want to focus on promotional materials? Updates in your industry? Informational content? Your business can (and should!) use a variety of email content in order to capture and sustain the attention of your subscribers. If your emails are of value to them, then they are far more likely to stay with your brand and do business with you. Things like welcome emails, newsletters, blog excerpts, and more can prove your credibility and help nurture the relationships with your consumers.

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Call To Action (CTA)

Emails are great for lead generation because they help draw your subscribers in without being too direct. Those people on your email list already have an interest in your business, so you can focus on more subtle approaches to lead development while still getting results. Including CTAs in your emails can allow for your email subscribers an easy way to follow-through on their interests. You can lead back to your website, or even a specific product or landing page, so that your viewers can find exactly what they’re looking for.

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Personalization

Generic and repetitive emails can make your target audience feel disconnected from your business. They might get bored of the content, or even worse, feel that they should unsubscribe. The best way to avoid these outcomes is to personalize your email content. Make your subscribers feel like your business truly cares about their needs, and appeal to what they want. Email segmentation and automation can help separate your email list into subgroups that receive different messages based on their interests or habits. Even things like using a more friendly and personal tone can make your business feel more trusting.

Schedule a Free Consultation Today

HOW WE HELP YOU BE SUCCESSFUL IN B2B EMAIL MARKETING

Determine Your Goals

Do you want to inform your clients with a B2B newsletter? Do you want to get more leads from your email marketing? Are you trying to drive traffic to your website? Together, we can determine realistic and measurable goals for your company. We’ll then develop a strategy that will help you achieve the metrics you want to see.

Get Specific

Segmenting your lists is key in B2B email marketing. You need to tailor your content for specific groups of people. We will help you determine how best to segment your lists, whether it’s by job title, industry, or company size, to better organize your email marketing campaign. We will then build out these target lists so we can send emails that are relevant to their grouping. Your different groups of target customers will receive content more personalized around their needs. With this process, our goal is to get them to associate your business solution with the problem they are trying to solve.

Get Automated

Our automation software brings a whole new meaning to B2B email marketing. Based on trigger behavior in your email sequence, we’ll set up your lists with the information you want to send them. With the results seen in our automation software, you can discover who is ready to buy in your sales pipeline and reach out to them on a more personal, targeted level. This process will help you save time and money, all while generating more high-quality leads and direct results.

Get Leads

56% of B2B companies attribute their email marketing efforts to their increase in lead generation and conversions. And we’re no different. We’ve seen email work first hand for other small businesses, and we’ll give you the tools needed to see success for your own business. Our marketing efforts are lead-driven, and always intended with B2B audiences in mind.

Track Results

Leads and conversions are the ultimate goal for you in your B2B email marketing campaign, but other metrics matter too. Your assigned specialist will also act as a campaign monitor and track the key metrics of your efforts. Email open rates and link click-throughs tell us if your emails are resonating with your target customers. We identify segments of your list that are active and remove the ones that aren’t so your list stays healthy, your contacts stay engaged, and your reports are an accurate representation of our B2B email marketing efforts.

Repeat

After observing all metrics, we optimize your lists, content, and overall campaign. We do this so we can continually improve your campaign and generate even better results. By regularly observing your metrics and repeating the optimization process, we can help you progressively generate more traffic, leads, and conversions over time.

B2B email newsletter

KEY TIPS FOR B2B EMAIL MARKETING

We take our own advice and use email marketing best practices in your B2B email newsletters for a successful B2B email marketing campaign. The following email marketing tips are just a few of many strategies we’ll implement to generate the best results for your business.

Subject lines that command a call to action (CTA) to open.

Telling before selling. You’re supposed to nurture, not push sales.

Valuable email content that answers the questions people have about your brand, service, or product.

Continuously review reports and track opens, clicks, and views to determine what content customers value most.

WHAT MAKES US A GREAT B2B EMAIL MARKETING AGENCY

Our B2B marketers are the best in the business, and LYFE Marketing is here to help you achieve the results you want to see. We’ve drafted effective business emails for our clients, and generated many new B2B customers for them as a result of that. Our services will help you earn more revenue by shortening the sales cycle and buying decision process for your potential customers.

Industry Specific

Industry Specific

B2B companies operate significantly differently from B2C businesses. We know that it’s in your best interest to employ an experienced B2B digital marketing agency for your email marketing efforts. As a B2B agency ourselves, we know how to provide you with the best B2B marketing email campaigns possible.

Specialization

Specialization

Your account will be managed by one of our email and content specialists who have experience with B2B companies like yours. We departmentalize our company so that we can ensure we have the most talented specialists working on your account at all times.

Full Service Solutions

Full Service Solutions

As a full service B2B email marketing agency, we can do more than just write the content for your B2B newsletter. We set up your strategy, connect your website and email service provider, segment and maintain lists, creatively write content, monitor results, optimize emails, and deliver reports.

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