B2B Email Marketing

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Convert more leads to clients using our proven B2B email marketing strategies.

Decision makers want to learn everything they can before making a decision or taking your company’s proposal to their boss.  We use this proven method to easily provide answers to questions your potential clients may have about your business.

Build Client Trust

Strengthen relationships and trust by always connecting, communicating, and providing value.


Segment your clients in order to offer a more personalized approach fit to move them through your funnel faster.

Return on Investment

Get more for your money with B2B email marketing. Reach all of your current & potential clients in the way they want to be reached.

A Look Into B2B Email Marketing

Past experience has shown us that 77% of executives prefer to receive marketing communications through email rather than other forms of marketing. Reach your potential clients the way they want to be reached. B2B email marketing allows businesses to tailor their message in a more personal manner and build relationships with their clients. 


72% of B2B buyers are most likely to share useful content with colleagues and supervisors via email over other forms of communication. Often B2B businesses have to deal with various positions within a business until they reach the ultimate decision maker. B2B email marketing allows employees to more easily share your services, proposals, advice, and more with their co-workers, supervisors, and other decision makers.

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b2b email services

Why Does Your Company Need B2B Email Marketing Services

B2B email marketing is one of the most effective ways to nurture, convert, and retain customers. Weekly or monthly B2B newsletters can help you pull in clients rather in one of the most cost-effective ways.


B2B companies can experience a greater ROI with B2B email marketing services. On average, for every $1 USD spent, businesses see roughly $40 in revenues. B2B email marketing has one of the greatest returns among digital marketing channels for B2B companies.


When done correctly, you can automate your sales pipeline through B2B email marketing automation. You can keep your leads in an automation queue, so you don’t have to constantly send manual emails. And to save you the time and headache, you can use our B2B services to set up everything for you.

Consistency with current and potential clients is vital. The best way to do this is through a B2B newsletter that keeps consumers informed with knowledge about your company and the industry to guide them in making a purchase decision.

B2B email marketing

How we help a client consistently see open rates greater than 20%

We have a client that sells grills to other businesses to then sell to their customers. Our client always wants to keep his clients informed of the latest products, so we send 2 email newsletters per month for him. His clients consistently love our work and maintain an open rate of over 20% (above industry standard). They also boast a CTR of 2% on average. His customers want to hear from him, and he’s there to provide that information, thus creating a loyal customer base.


Determine Your Goals

Do you want to inform your clients with a B2B newsletter? Do you want to get more leads from your email marketing? Are you trying to drive traffic to your website? Together, we can determine realistic and measurable goals for your company.

Get Specific

Segmenting your lists is key in B2B email marketing. You need to tailor your content for specific groups of people. We will help you determine how best to segment your lists whether it’s by job title, industry, or company size to better organize your email marketing campaign. Then we will build out these target lists so we can send emails that are relevant to your different target customers and resonate with the problem they are trying to solve with your business solution.

Get Automated

Our automation software brings a whole new meaning to B2B email marketing. We set up your lists with the information you want to send them based on trigger behavior in your email sequence. With the results seen in our automation software, you can discover who is ready to buy in your sales pipeline and reach out to them on a more personal, targeted level.

Get Leads

56% of B2B companies attribute their email marketing efforts to their increase in lead generation and conversions. And we’re no different. We’ve seen email work first hand for other small businesses.

Track Results

Leads and conversions are the ultimate goal for you in your B2B email marketing campaign, but other metrics matter too. We continuously monitor your campaign and track key metrics. Open rates and link click throughs tell us if your email are resonating with your target customers. We identify segments of your list that are active and remove the ones that aren’t so your list stays healthy, contacts stay engaged, and reports are an accurate representation of our B2B email marketing efforts.


After observing all metrics, we optimize your lists, content, and overall campaign for improve these metrics. We then repeat the process and generate more traffic, leads, and conversions.


We take our own advice and use all of these tips in your B2B email newsletters for a successful B2B email marketing campaign.

  1. Subject lines that command a call to action to open.
  2. Telling before selling. You’re supposed to nurture, not push sales.
  3. Valuable content that answers the questions people have about your brand, service, or product.
  4. Continuously review reports and track opens, clicks, and views to determine what content customers value most.



Industry Specific

B2B companies operate significantly differently from B2C businesses. We know that it’s in your best interest to employ an experienced B2B digital marketing agency for your email marketing efforts.


Your account will be managed by one of our email and content specialists who have experience with B2B companies like yours. We departmentalize our company so that we can ensure we have the most talented specialists working on your account at all times.

Full Service Solutions

As a full service B2B email marketing agency, we can do more than just write the content for your B2B newsletter. We set up your strategy, connect your website and email service provider, segment and maintain lists, creatively write content, monitor results, optimize emails, and deliver reports.

We’ve driven over 2,137,349 leads for clients through digital marketing.

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“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

–  David