Search Engine Optimization Services

logo-1 web marketing serviceslogo-2logo-3 Amazon Product Photographylogo-4 label design serviceslogo-5 web marketing services

How Search Engine Optimization Services Help You Maximize Your ROI 

To make sales and retain customers, you must be visible where your customers hang out, communicate, fact-find and shop. And today, more than ever, that’s online.

The modern search engine is the gateway to the Internet. So to be visible online, you must make sure search engines can find your site. You must give search engines reason to give your web pages top spots in the search engine result pages (SERPs).

Search engine optimization services help your business achieve that needed visibility in searches. They increase brand awareness, and targeted website traffic. It directly increases sales.

SEO makes all of your marketing and sales methods work more efficiently. And that’s why SEO delivers such a phenomenal ROI.

Below, you’ll find out what SEO can do for your business and how SEO services deliver these results.

The modern search engine is the gateway to the Internet. So to be visible online, you must make sure search engines can find your site. You must give search engines reason to give your web pages top spots in the search engine result pages (SERPs).

Search engine optimization services help your business achieve that needed visibility in searches. They increase brand awareness, and targeted website traffic. It directly increases sales.

SEO makes all of your marketing and sales methods work more efficiently. And that’s why SEO delivers such a phenomenal ROI.

Below, you’ll find out what SEO can do for your business and how SEO services deliver these results.

What Is SEO?

SEO stands for “search engine optimization”. It involves strategies, techniques and best practices that help businesses become more visible in search engines like Google. 

A LYFE Marketing SEO professional then works to keep your website in those top spots as competitors are usually trying to overtake your website in those results.

Why would you care if your business is visible in search engines?

Today, as much as 93% of website traffic comes in through search engines. Of these search engines, Google directs over 85% of that traffic.

keran-card-new-square-w

What Is SEO?

SEO stands for “search engine optimization”. It involves strategies, techniques and best practices that help businesses become more visible in search engines like Google. 

A LYFE Marketing SEO professional then works to keep your website in those top spots as competitors are usually trying to overtake your website in those results.

Why would you care if your business is visible in search engines?

Today, as much as 93% of website traffic comes in through search engines. Of these search engines, Google directs over 85% of that traffic.

Google’s algorithm determines which websites appear on page 1 or page 2. Or 10.

search engine optimization services

Google’s algorithm determines which websites appear on page 1 or page 2. Or 10.

Less than 5% of searchers ever click past page one. Instead, 80% will refine their search if they don’t see what they’re looking for.

And an Advanced Web Rankings study found that 67% of clicks go to websites in the first 5 spots.

The exact algorithm is a well-kept secret to prevent exploitation. But SEO optimization services leverage knowledge of how Google’s algorithm acts to help clients achieve the highest positions.

They apply strategies to overtake the competition. They help your website appear in top results for searches that matter to your business.

For example, if you sell women’s athletic shoes, you need to be visible when people search for “women’s athletic shoes.” But you also need to be visible in related searches like:

  • Best ladies shoes
  • Shoes with best performance
  • Types of athletic insoles for women

SEO professionals research what your target audience is searching for. They work to make you visible in those searches.

But they must do this without breaking any of Google’s rules. Google penalizes websites that use manipulative tactics to achieve rankings.

search-engine-optimization-img2

For example, if you sell women’s athletic shoes, you need to be visible when people search for “women’s athletic shoes.” But you also need to be visible in related searches like:

  • Best ladies shoes
  • Shoes with best performance
  • Types of athletic insoles for women

SEO professionals research what your target audience is searching for. They work to make you visible in those searches.

But they must do this without breaking any of Google’s rules. Google penalizes websites that use manipulative tactics to achieve rankings.

Digital Marketing Specialist

For this reason, SEO is a long-term investment. It’s not a quick campaign you can run a few months and then forget about it.

Google is definitely the most crucial search engine, but we should note that SEO can also optimize for other search engines that may matter to your business like:

  • Amazon
  • eBay
  • Bing
  • YouTube
  • Pinterest

To some degree, all social media sites are also search engines. People use hashtags (#) to find certain topics, but we’ll focus on Google because of its prominence.

Contact A Web Marketing Specialist Now

How Do SEO Optimization Services Help Your Business?

Improving your SEO delivers impactful and measurable business results that matter to you. Some of the most important follow below.

num1

Brand Awareness

When your website is visible in search engines, more people see it more often. This breeds a level of familiarity and trust. You appear to be the authority on the topics they search for.

This generates brand recall. When your target audience is looking for something you offer, you’re top of mind. They associate what you sell with your brand.

num2

Trust & Affinity = Higher Customer Value

Google employs machine learning and advanced artificial intelligence. They use them to keep untrustworthy sites out of those top positions.

It doesn’t always work. But that’s the goal.

So the fact that you rank well in search engines builds trust in your brand. If Google trusts you, so can your customers.

In many industries, trust is everything.

People don’t want to get scammed. They’re more likely to buy and spend more when they trust a brand and feel familiar with it.

num3-1

More Targeted Website Traffic

All website traffic is not equal. We want to attract visitors that want to be your customers.

The goal of SEO is not just to appear more in searches. You want to be visible in the right searches.

The right searches for your business are searches made by your target customer and the right stage in the customer journey.

  • Awareness/Discovery – When customers have identified a need or want and are exploring companies that can meet that need
  • Consideration – When customers are digging deeper to find out which one they need/want and which company is most likely to deliver
  • Decision-Making/Buying – They already know your brand and what they want. They’re ready to buy now.

SEO services help you reach customers with the right information and message for each stage of this journey.

And that leads to…

num4

More Sales

Much of SEO isn’t overly promotional. Rather, it positions you to be in the right place at the right time to make the sale. Today’s customers like that.

Let’s take a closer look at SEO sales for a second with a possible scenario using cross-industry averages.

The average click-through rate (CTR) for the top search result is 30%. That kind of CTR would be unheard-of in any other type of marketing.

The average conversion rate for a click in the search results is currently 2.35%.

Your website appears in a search that 5,000 people make every day.

So let’s say 1,500 people (30%) click. 2.35% is roughly 35 people. If your average order size is $40, that’s around $1400 in revenue a day.

And this is just one example for one search result. A search engine optimization firm like LYFE Marketing enables you to rank well in many searches.

Make more sales and grow with SEO.

num5

More Repeat Business

So a customer does another search a month later. You appear in the top 3 results.

Their eyes go directly to your listing because you’re the one they recognize. This encourages them to purchase from you again.

This is brand awareness at work after they become a customer. Sell more. Sell more often with SEO.

num6

Better ROI

Let’s face it. Advertising is expensive. You might be spending as much as 50% of revenue on advertising.

Search engine optimization services increase your visibility organically without paid advertising.

You don’t have to pay every time someone clicks. You’re not throwing thousands away on a 30-second TV spot that may be a bust.

For this reason, SEO delivers the highest ROI of any marketing service. It amplifies your returns on all marketing and advertising efforts.

You may be thinking, “This all sounds great, but I want to understand how!” How do SEO services get these kinds of results?

To find that out, we’ll take a closer look at what SEO services a marketing company like LYFE Marketing actually provides.

Contact us today to get a free proposal.

What Do Search Engine Optimization Services Include?

Web Design

The cornerstone of SEO is in the design of your website. It should be functional for starters. But modern web design for SEO is much more.

Out-of-the-box website design tools make promises regarding SEO, but they usually don’t deliver. Many even show a lack of understanding of SEO best practices.

The “O” in SEO stands for optimization. So an SEO’d website must be built from the ground up. Let’s look at several vital considerations for optimized design.

SEO happens on both the site and the page level. Because ultimately, Google doesn’t rank websites. It ranks individual pages on a well-designed website.

sean-new-card-square-transparent

Speed

After just a 2-second load time, you begin losing traffic. If it takes 5 or more seconds to load, 1/2 of traffic leaves.

That’s devastating for a landing page. It’s even more devastating if you paid for a click through a pay per click ad service like AdWords or Facebook Ads.

The average landing page today takes 15 seconds to fully load. Many business owners are losing out on potential traffic and customers as a result!

The same is true of mobile devices. Today’s consumer expects fast speeds on mobile devices and desktop devices alike.

46% of customers say slow load time is their number one pet peeve on mobile. Let’s not aggravate visitors before they even get to the site.

A LYFE Marketing SEO’d site is a fast-loading site.

Intuitive Design & Navigation

A UI (user interface) is what allows people to interact with a website in intuitive ways. When the UI works, you achieve the best UX (User Experience).

If you deliver great UX, customers are more likely to stay on the site.

They’re more likely to click and explore- which makes sales go up.

Navigation is an essential part of the user interface.

Streamlined navigation propels people through the site and helps them find exactly what they’re looking for quickly.

Mobile First

We’ve discussed mobile load times, but search engine optimization services further ensure that your site looks great on mobile devices.

Our team programs relentlessly to achieve this. 

Over 50% of website traffic is now mobile. So if your website doesn’t work well, you’re losing half of your would-be traffic. Those are real customers you could be turning away.

Additionally, if your site isn’t mobile-friendly, Google won’t rank it in the mobile search results.

Privacy & Security

Nearly 17 million people are victims of identity fraud every year. 82% of Americans feel that businesses aren’t doing enough to safeguard their information.

Privacy and security are extremely important to consumers, and Google’s algorithm reflects this. An SEO’d site has taken steps to ensure customer security throughout the checkout process, data usage, password protection, encryption, and more.

When customers feel safe on a website, they’re more likely to stick around and click around (making them more likely to purchase!).

Apps, Tools & Videos

SEO incorporates useful tools and videos that engage visitors. These keep visitors on the page longer and encourage them to visit multiple pages.

Google pays attention to website engagement, so these features are vital for an SEO site.

But you must balance adding all of these features with speed and load time. SEO experts like our team at LYFE Marketing know how to accomplish that.

Check Out Process

Your checkout process is by far one of the most essential parts of your site. An SEO’d website has a streamlined process with no hiccups that could result in a lost sale.

Our SEO experts review your website’s analytical data and determine if there are any specific areas of the site where you’re losing people.

Off-Page SEO

Your website isn’t a self-sustaining island. Rather, it’s part of an intricate network of websites that make up the Internet.

So when Google evaluates your website, they don’t solely consider your website. They look at how your site fits into the big picture.

Off-page SEO services involve strategies applied off the site show Google that your site is:

  • Established
  • Trustworthy
  • Authoritative
  • Engaging
  • Generating traffic outside of search engines

Here are just some Off-page SEO services that a search engine optimization firm like LYFE Marketing can employ to demonstrate that your website deserves a top spot.

Reputation Management

Reputation management involves more than just generating positive online reviews. It’s also about conveying resonating messages through advertising and social media.

And sometimes, it includes damage control when people react negatively to something your business has done.

A strong reputation delivers referral traffic to your website, and Google uses this information to rank your site.

Link-Building & Mentions

To determine if you’re an authority website, Google looks at what other websites link to your site (referred to as backlinks). To a lesser extent, it also looks at non-linked mentions.

The more authoritative and relevant websites you have linking to and mentioning your brand, the better.

Our SEO services generate links in Google-approved ways like:

  • Guest blogging
  • Creating linkable content
  • Building partnerships with other brands

It’s important to note here that not all links help your website.

For example, links from spammy websites or websites with low authority might hurt your site.

Some websites allow you to create your own links. Think Quora, Reddit and many blogging sites.

They will tag your links as a “no follow” or “paid” link. This helps them prevent link spam.

These links can provide benefits like referral traffic, which indirectly helps improve rankings. But Google doesn’t consider the link in their algorithm.

Social Media Management

Social media is a great way to generate traffic outside of search engines, but generating a following in social media isn’t a given.

One of the great things about being a full service digital marketing agency is that we’re able to offer complete strategies to our clients. We believe a marketer offering SEO services should also have the resources to develop a winning social media strategy for your business since one can aid the other.

That way, you get the most out of social media and your SEO investment.

Search Engine Marketing & Social Media Advertising

According to Google, traffic generated from paid methods doesn’t directly impact your visibility in search results. But it does increase brand awareness, traffic, and sales, which all keep you top of mind for your consumer.

People may click to your website from an ad to start, but if you have built an online presence, they’ll reach your site through many channels after that. And all of this boosts visibility in search and online as a whole.

Remarketing

Remarketing ads are those ads that follow you around online after you visit a website. Adobe found that people are 400X more likely to click on a remarketing ad than a regular ad. Companies that use them generate 2X the revenue.

And remarketing is yet another off-page tool an SEO specialist may use to improve your rankings.

These ads generate repeat traffic. They reclaim lost opportunities by tracking website visitors who didn’t convert and directing them back to your website.

When Google sees this buzz around your website, they know you’re important to your customers. They reward you with a higher ranking.

What you do off-site is important. But you’ve more work to do on your actual website than just the design work we’ve mentioned so far in order to optimize it for SEO. That’s where on-page SEO services come in.

On-Page SEO

On-page SEO service involves the things on your site that are visible to the visitor like images, text and video.

But before you create the things your customer wants to see on your site, it’s important you do your homework first.

LYFE Marketing Team

SEO Research

To use your SEO budget wisely, you must be precise, and target your ideal customers with your website. In order to be specific in who you’re targeting, you may have to perform a little research first.

Focus on these five elements:

  • Buyer Personas – Who are your target customers? What are their interests and problems? How do you build trust and engage them?
  • Keyword Research – What terms do your targets look for in search engines that could lead them to your site? Which of these terms can you reasonably rank for? Typically, shorter phrases have more traffic and more competition. Always target the low hanging fruit first to maximize your SEO ROI.
  • Social Listening – What is your target talking about on social media? How can you organically relate those topics to your business? Get in on those conversations with your website. Generate topics people are actually looking for that align with your brand.
  • Competitor Analysis – What are your competitors doing on their sites? What can you learn about their strengths and weaknesses? 
  • Analytics – What areas of your website perform well with customers? Fix the things that don’t work and optimize.

SEO services involve creating content around the research completed above.

Create Valuable Content

Content gives people a reason to visit your site and come back. The more quality content you have on your site, the more opportunities you have to rank well in searches.

The more visible this content is in search engines, the more traffic you’ll receive, and the more sales you make.

Content typically falls into several broad categories. You’ll usually want to invest in each kind because they reach people in search engines at different places in a customer’s journey.

  • Core Content – This is the backbone of your website. It’s your home page. Your product/service pages and Contact us and About pages. People often view this content when they’re ready to make their final decision. So it should be concise and straightforward.
  • Discovery Content – Discovery content isn’t salesy. It’s informative and often entertaining. It draws people into your brand. It helps them explore what your brand is and has to offer without trying to sell something directly.
  • Consideration Content – This type of content helps people weigh their options… Pros/Cons, Benefits, This vs.That. What do I get with X?
  • Customer Support Content – This content helps customers troubleshoot so they get the most out of their purchase. This content helps you generate more phenomenal reviews and increased order sizes. Get more repeat business by helping customers help themselves online. Over 70% of customers say they’d rather companies provide self-help customer support content online vs having to contact customer service.

Compelling Meta Title & Description

Don’t know what a meta is? Not to worry.

Your meta description and meta title are the text that accompanies your website in the search results.

It doesn’t matter how high you rank, if you don’t compel people to click with well-crafted metas, you still won’t receive the traffic you’re looking for.

If Google doesn’t see people clicking when you appear in search, the algorithm will push your site down in the ranks. So, metas play an important role in your on-page SEO!

Structured Content

Computers are pretty smart today, but they can’t really understand relevance and context.

Structured data involves using a specialized programming language to help search engines understand how to best display information in the search results.

Thanks to structured data, you now see images and information in search results rather than just lists of websites. If you look up a celebrity, you might see their face in the search with information about them.

Use structured data to add price lists, benefits, definitions, menus and more.

Google and searchers love structured data. So pages that have structured data will have higher visibility in search than their non-structured competitors of similar authority.

Local SEO

If you’re a small, local business, SEO may seem overwhelming. How can you compete with massive companies like Amazon or Walmart in search results?

Google doesn’t think you should have to. They give local businesses preference in their local areas.

So for example, let’s say someone in your area searches for something that you offer. You may rank above a huge corporation just because you’re local.

Google says that 46% of searchers are searching for local businesses and information. They’ve designed the local algorithm to deliver what these locals want.

But this local visibility isn’t a given. You still need to show Google you’re really a local business. And you need to compete with other locals who have the same aspirations.

Here are some of the ways search engine optimization services optimize your site for local searches.

  • Location Pages – An SEO specialist may create pages customized for different neighborhoods, metro regions, outlying towns, etc. to make the content seem more customized to the local visitor.
  • Directories – Local SEO involves making sure your business information is consistent in all of the important local and industry directories.
  • Google My Business (GMB) & Other review sites – It’s vital to complete your profile on GMB, Yelp, etc.
  • Google Maps – Travelers travel over 1/2 billion miles on Google Maps annually. Searches use map data to get directions and choose closest locations. G Maps also shows star reviews.

Contact us today to get a free proposal.

Our Search Engine Optimization Services

As you can see, SEO is a lot more than doing some keyword research and creating some SEO content. It involves comprehensive strategy. You need advanced analytics tools. You need supporting services like Social Media Management and Search Engine Advertising to get the most out of your SEO efforts.

LYFE Marketing delivers all of this and more. For years, we’ve generated positive results for small businesses.

Jingbo Shan Co-Owner at H-Massage says, “They’ve been helping us for more than 3 years. LYFE Marketing is really professional and helpful. We have Facebook, Instagram, Twitter and SEO services with them. We have increased our customer base and they are loyal. Their team really cares about their customers and is willing to help all the time.”

This client is not alone. We’ve helped hundreds of other small business owners grow their businesses through our SEO & digital marketing services. Become one of the many who’ve experienced the LYFE Marketing difference.

Contact us today to get a free proposal.

We’ve driven over 2,137,349 leads for clients through digital marketing.

Fill in the form below to instantly schedule a call with us.

FEATURED IN

featured

TRUSTED BY

search engine optimization services search engine optimization services