How To Get Noticed On Instagram

how to get noticed on instagram

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A Straightforward Guide To Improving Your Business’s Instagram Presence

Instagram has worked its way up to being one of the most popular social media sites in the world, and businesses of all types and sizes have taken to marketing their services on the platform. But how do you make sure your business stands out from the rest? If you want to know how to be noticed on Instagram, check out our tips and features for business accounts. By implementing these suggestions, you can promote your services to bigger audiences and generate more revenue for your business.

how to get noticed on instagram

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A Straightforward Guide To Improving Your Business’s Instagram Presence

Instagram has worked its way up to being one of the most popular social media sites in the world, and businesses of all types and sizes have taken to marketing their services on the platform. But how do you make sure your business stands out from the rest? If you want to know how to be noticed on Instagram, check out our tips and features for business accounts. By implementing these suggestions, you can promote your services to bigger audiences and generate more revenue for your business.

how to get noticed on instagram

Why Try To Get Noticed On Instagram?

Impact

Impact

You already know that Instagram is incredibly popular, but imagine the strides you can make when you take advantage of this popularity. The site has hundreds of millions of users, almost all looking to engage with their favorite accounts. If you build up credibility for your business and market your services on the site well, then you can tap into your target market within the millions of users and see a huge increase in success.

Popularity

Popularity

Instagram is one of the most popular social media platforms in the world – second only to Facebook. But what Instagram has that Facebook doesn’t is more engagement between users. Instagram users have an engagement rate 58 times higher than that of Facebook. This means that you have a much higher chance of receiving likes, comments, shares, and more on this platform. And for a small business, every single interaction makes a huge difference. Instagram is a force to be reckoned with, and if you implement your social media campaigns well, you can see a lot of new sales for your business.

how to get noticed on instagram

Presentation

Presentation

One of the reasons why Instagram is so popular is because of its user interface and content display. The focus on photos and videos allows a more streamlined feed that is much less cluttered than other social media sites. This format allows for users to put more of their focus on whatever they’re viewing from moment to moment, meaning that this is a platform where businesses can really thrive. Utilizing this site will give your business more room to establish its own presence, present service information to your target audience, make bigger impressions, and improve overall engagement with your brand.

7 Tips For How To Get Recognized On Instagram

Your business profile should take every opportunity to capture your audience’s attention, because that’s how to get seen on Instagram. When users are scrolling endlessly and consuming a lot of different content, standing out is critical for the success of your business. The following 7 tips will walk you through different strategies for how to be noticed on Instagram.

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Choose The Best Images

Instagram is a very visual social media platform. Simply put, the site focuses on the publishing and sharing of photos and other visual content in order to measure engagement and gain a following. Perhaps the first step you should take in your Instagram marketing process is to evaluate the types of images you post and make sure they are well-suited for both your profile and your target audience. When consumers are scrolling past dozens of business ads or posts each day, you need to make sure that your images are captivating and engaging enough to stand out from the rest. This is the first important step to take when learning how to get noticed on Instagram.

You should only post high-quality images or graphics so your customers can see the value in your services. (You might even want to invest in professional product photography, so your audience can be reassured that any products you sell are high-quality and worth purchasing.) Be aware of Instagram’s standard picture sizing and resolution, so that you can make the most of your space. Try to create visual content that is appealing and attention-grabbing, but not so full of material that it becomes overwhelming to look through. The main goal is to stand out, while also remaining professional. And since there are a lot of different ways to create unique and stunning images for your Instagram profile, you can experiment and find what works best for your business. 

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Use The Right Hashtags

Hashtags are a great way for Instagram users to find the content they want to see, so it benefits you to use them on your business account. A common issue, though, is that businesses tend to either use too many hashtags and/or use the wrong ones. You have the option to use up to 30 hashtags in each post, and while there’s no industry standard for how many you should limit yourself too, try to use only as many as you need. You want to attract people looking for tags relevant to your field, but that extra clutter could deter these potential customers from following you. 

Another tip is to avoid using excessively popular tags like “#love” or “#happy” because your post will be hard to find amidst the millions of others using the same tag. Try to vary your hashtags from post to post depending on the content and subject. Not only will your hashtags be more relevant and easier to find, but you’ll also attract a greater variety of people by switching them up occasionally.

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Establish Your Brand Image

Customers like to see consistency and credibility from brands. One way to ensure that your business profile comes off as trustworthy and professional is by establishing your digital brand image and aesthetic. Posting content that is similar in tone and appearance helps you represent your business in a more cohesive way, and it creates consistency for your online presence. Interested customers will be able to get a better sense of who you are and what you do, and they’ll be more likely to trust your business based on this aesthetic connection alone.

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Appeal To Your Target Demographic

If you want to reach a certain audience, you have to focus your efforts around them. Some of the other tips on this list play into how you can appeal to your audience, but the overall goal is to create a space that your targeted customers want to be a part of. Making your content relevant to your target audience is necessary in gaining their attention and trust, and it makes them more likely to do business with you. Every part of your profile – from images, to captions, to hashtags, and more – should reflect what your business provides and how that’s relevant to users’ interests and needs. You have products or services that they’re looking for, so make sure that they can find you.

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Engage With Your Audience

A really great way to build your Instagram following is by interacting with the people who engage with your content (or even content related to your field). By tagging people in your posts, responding to comments, liking or following other businesses in your industry, and more, you open yourself up to a bigger community. Boosting your posts through Instagram’s advertising platform is a great way to extend the reach of your posts and encourage more engagement as well. Customers want to do business with companies they trust, and there’s no better way to build relationships digitally than with Instagram. This platform sees much more customer activity than any other social media site, so not only is it easy to form bonds with your followers, it’s also extremely beneficial for your business. You’ll build meaningful relationships and create loyal customers that stay with you in the long-term.

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Posting Every Day

One initial question you may have is, “how often should I post?” Businesses with successful Instagram followings have found that posting too much can actually hurt your image – so make sure you post at the right frequency, and at the right times. Posting too many times within a short period of time can overwhelm your followers and actually drive them away. Vice versa, only posting a couple times a week can make your account seem inactive to a degree. Try posting only a few times a day at most, and spreading them out throughout the day. You can even work your posting schedule around the times that most users are on the site. The Instagram algorithm takes both chronological time as well as engagement and relevance into consideration when determining which posts to share on a user’s feed. By taking these factors into account with your own posts and posting schedule, you can ensure that your posts have more visibility and are more meaningful to your viewers.

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Add Calls To Action

Since there is a lot of customer engagement on the platform, it makes sense to think about that when drafting your next post. Adding calls to action to your posts or stories allows for a more direct line of interaction between your business and your followers. Don’t be afraid to ask for it! More people want to engage with your business than you may think, so give them a reason to reach out to you in some way. It could be as simple as asking an open-ended question in your post caption, or suggesting they check out your links, or answering quizzes and polls in your Instagram Stories – there are so many ways to interact and connect with your audience. You’ll not only be building stronger bonds with your customers, but you’ll be establishing brand loyalty and promoting your services even further.

Other Features That Can Help Your Business Get Noticed On Instagram

Did you know that around 39% of website users will leave a website if it takes too long to load? Or that 38% of website visitors are going to leave if the content does not look good? Those are just two statistics of many that point to the importance of website design. Let’s look at a few more reasons why business owners just like you are hiring a web design company like LYFE Marketing:

how to get noticed on instagram

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Shoppable Posts

If your business has products to sell, then this tool would be great for you. First you must connect a product catalog to your Instagram Business account, and then when you post pictures of your products, you can essentially tag the photos with information about what you’re selling. You can include things like the title, description, cost, and even direct links to both your Instagram shopping cart and your actual website. These kinds of posts are really beneficial for product shops because it provides easy and convenient access to your online storefronts. Your customers can purchase something from you then and there, without the hassle of leaving the Instagram platform and searching for your website (and then the specific product) manually. The easier you make the buying process for your customers, the higher you raise your potential for ROI.

Post And Story Advertisements

Building a following can take some time, so Instagram offers space for advertisements as a way to fast track some of the process. By placing ads between stories or posts, your business can become a part of users’ site experience. Even though paid advertisements aren’t a new thing, placing ads on a social media site as large as Instagram can make a big difference. You have the opportunity to make a quick impression, and if done correctly, can bring you a lot of new business.

Creator Studio

This feature is perfect for business accounts. Creator Studio gives you the opportunity to manage your posts, view metrics, gain insight on your followers, and more, all in one place. You can view your account performance in real-time, as well as see exactly how (and how much) your customers are interacting with your content. You can even learn about who your followers are and what their Instagram habits are like, which can help you adjust your strategy and improve your outreach or content efforts.

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Post And Story Advertisements

Building a following can take some time, so Instagram offers space for advertisements as a way to fast track some of the process. By placing ads between stories or posts, your business can become a part of users’ site experience. Even though paid advertisements aren’t a new thing, placing ads on a social media site as large as Instagram can make a big difference. You have the opportunity to make a quick impression, and if done correctly, can bring you a lot of new business.

Creator Studio

This feature is perfect for business accounts. Creator Studio gives you the opportunity to manage your posts, view metrics, gain insight on your followers, and more, all in one place. You can view your account performance in real-time, as well as see exactly how (and how much) your customers are interacting with your content. You can even learn about who your followers are and what their Instagram habits are like, which can help you adjust your strategy and improve your outreach or content efforts.

Need Help Managing Your Instagram Efforts? LYFE Marketing Can Help!

Social media management can be a lot to take on at once, especially as a small business owner. And when it comes to all of Instagram’s features, sometimes it can be hard to navigate. With the help of a digital marketing agency, though, you can put your business account in the hands of professionals. Here at LYFE Marketing, we offer different kinds of social media services that can save you time, money, and resources. If you want to know how to get seen on Instagram, then this is the right place to go. Contact us today and we can discuss how we can help you gain a bigger following and improve sales through Instagram marketing.

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gunnar-card-new-square

Need Help Managing Your Instagram Efforts? LYFE Marketing Can Help!

Social media management can be a lot to take on at once, especially as a small business owner. And when it comes to all of Instagram’s features, sometimes it can be hard to navigate. With the help of a digital marketing agency, though, you can put your business account in the hands of professionals. Here at LYFE Marketing, we offer different kinds of social media services that can save you time, money, and resources. If you want to know how to get seen on Instagram, then this is the right place to go. Contact us today and we can discuss how we can help you gain a bigger following and improve sales through Instagram marketing.

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