The Best New York SEO Agency

The first step, and arguably the most important step, of our process is to take a deeper look at your business. We will discuss your business needs, goals, and current SEO strategy. We do this because it gives us a good understanding of what you are looking for and how we can help. This stage also includes us analyzing your industry, competitors, and your site structure. But we don’t stop here. We also evaluate your website content, mapping, backlinks, and keyword density. This helps us identify what areas of your content will need adjustments. Keyword research is one of the most important factors and we perform keyword research to pinpoint what search terms your audience is using. We will then use those terms in the content we create for you in the next stages of the process. Using these keywords are what help your content get recognized by search engines and your potential customers.

The next stage is when we begin to develop an effective SEO plan. We had to first understand your business needs so that we could craft a strategy that works specifically for you. This SEO strategy will serve as the backbone for all the actions we will take though the process. Every step will be highlighted so we can input the best techniques along the way. This strategy will cover how we will move forward with your web development, keyword tracking, and optimization. Without a solid strategy, your SEO results won’t be as effective and over time it will be harder to keep up with. That’s why our New York SEO agency always takes the time to craft solid SEO plans for every business we work with.

Frankly, it is much harder to track and manage your SEO campaigns without using the right platforms to help. In this stage, we set up accounts for your business that allow us to manage and create campaigns for you. We use Google My Business to manage your campaigns and local SEO. We use Google Analytics and other technical platforms to track your campaign performance and record metrics. These platforms help us manage your business reputation management and overall campaign factors.

Finally, in this stage we will begin to execute the plan we have created for your business. In this stage, we will construct content using your relevant keywords, reconfigure your website, and edit your site coding. We’ll also identify any other factors that we believe need improvements, and we will adjust them. The techniques we use include internal and external SEO techniques. Internal SEO refers to the content on your website that can be changed, while external SEO refers to link building and backlinks that are done outside of your website. Implementing both of these techniques matter and are what will allow your SEO to get the best results.

Surprisingly, this is the part where many marketing companies miss the mark. This is because SEO isn’t just a one time thing. When it comes to SEO, you have to continue to make adjustments and update your content. Search engines do change and so do online trends. Thus, you have to make sure your content is up to date when those changes happen. Not only that, but it’s also important to monitor your campaigns because sometimes they’ll just need to be tweaked. Not continuing to optimize your campaigns will result in them being less effective. And after all the time you spent building these campaigns, you want to make sure they can continue to be strong so you can continue reaping the reward of more visibility.