Get The Traffic That Your Site Needs With The Help Of A

Paid Search Agency

Paid search agency

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Get the exposure that your brand needs with paid search. With our tried and tested techniques for paid search marketing, you will get high quality traffic that can be converted easily.

What Is Paid Search?

Back in 2018, more than $124 billion was spent on search advertising. The amount has grown year over year since then because paid search has proven its effectiveness to users. This is why paid search is so important right now. 

But what is paid search? How is paid search conducted?

 Paid search is a branch of digital marketing that uses ads displayed on the search results of search engines. This form of advertising relies on the pay-per-click model. That means you only pay when someone clicks on the advertisements.

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Back in 2018, more than $124 billion was spent on search advertising. The amount has grown year over year since then because paid search has proven its effectiveness to users. This is why paid search is so important right now. 

But what is paid search? How is paid search conducted?

 Paid search is a branch of digital marketing that uses ads displayed on the search results of search engines. This form of advertising relies on the pay-per-click model. That means you only pay when someone clicks on the advertisements.

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Why Use The Paid Search Model?

What makes the PPC model so great, aside from making your ads cost-effective? It makes the results and the effects of the ads measurable allowing you to make changes and to control it if needed. 

There are different types of search ads that can be used today. There are the text ads which can be shown at the bottom or the top of the search results. There are the shopping ads which can be displayed above the search results. 

What can paid search do for you and your site?

With Google, each second means tens of thousands of people are doing some kind of search. That represents a very large volume of traffic that you can potentially tap into. Keep in mind that the people doing those searches are actively searching for a “solution.” If you can find those who are looking for something that is related to what you have to offer, then that is a huge opportunity for you. This is what PPC advertising helps you achieve.

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Tracking Results And ROI

When it comes to traditional forms of advertising, you cannot always accurately track return on investment. With online ads like search ads, you can do that with ease. You can track the performance of the ads and so determine their ROI accurately.

You can easily track online sales, the phone sales, and the contact form submissions that you are getting from your PPC ads. All of those can be helpful for you in getting the most out of your search ads. Knowing how many leads or sales your ads have generated will help you in measuring your performance.

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How Paid Search Ads Work

Most paid search ad platforms work in the same way. 

You will be picking the location where your ads will appear, then you will choose the keywords that you want those ads to appear on. Now, you’re going to pick the match type where those ads will appear. The match type determines how your ads will relate to the keyword of your choice.

The next stop is to craft the actual ads that will appear for the searches.The ads will have to be done in the right way for people to want to click on them. The text part must be written in an effective way that convinces people to click on them.

After the ad has been created, you will then set your bid. Your bid refers to the amount of money that you want to pay for each click. The amount is totally up to you and there are recommendations on how much you should pay, but if you want your ad to be viewed by more people then you should pay as much as you can.

So, how does Google determine how your ad will appear? 

When someone searches for a keyword on Google, all the ads for that keyword go into an auction. The ads with the highest rank will be displayed in the most prominent place on the search result where it is likely to be clicked.

The rank is determined by the amount of your bid and the quality score. Now, the quality score was implemented so that it’s not just the amount of the bid that determines who will appear on a search. The quality score is determined by the expected CTR, the relevance of the ad to the keyword, and the landing page experience.

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Paid Search Marketing Pitfalls

What are the pitfalls that people face when doing paid search marketing?

One is focusing on the process and not on the outcomes. Before starting a paid search marketing campaign, you need to determine what your goals are first.

You need to figure how many new customers you want to acquire and then how much you are willing to pay for them. Running a campaign without goals is not effective; doing so makes it easy to waste your marketing budget without seeing returns or goals realized. Without goals, you cannot optimize your campaign.

Your goals help frame your reality. Can you really handle hundreds of new clients each day? Once you have set your goals, you can calculate the amount of traffic that you need and the conversion rate required to achieve it.

Those are some of the important things to consider regarding paid search marketing. All of these things require the knowledge of experts. This is where the assistance of a paid search agency can really make a difference.

What A Paid Search Agency Can Do For You

With a paid search management agency handling things for you, your campaigns will be set up for success in achieving your goals. You don’t need to learn through costly mistakes; you can let us handle what’s important so that you see the benefits of our work.

We have experienced specialists who can handle all aspects of the marketing process for you. From determining the right amount to bid, to picking the right keywords that you need, we can take care of your campaign from start to finish.

We also have skilled specialists who can craft ads designed to achieve the clicks you need. Keep in mind, we use the same techniques for our own marketing.

Contact one of our specialists now so you can learn the details of how we can help you with paid social media advertising and paid search management.

Paid Search Ads Best Practices

Your paid search ads must follow guidelines when it comes to their structure and content. Here are some of the best practices that our specialists follow when crafting ads.

Elements An Ad Must Have

What if your ad doesn’t follow technical guidelines? Your audience will notice, and it will not reflect well on your brand. For example, what if your ad text is cut off because you went over the character limit? A search ad has three main elements and those must contain the right number of characters. The Headline 1 should contain 30 characters, the Headline 2 needs 30 characters, and the Description must have 80 characters. We will make sure your ads look as professional and put-together as your brand.

Avoid These Search Ad No-No’s

There are certain things that should be avoided when creating ads. For example, you should avoid using all caps, and symbols should also be avoided if they are not necessary. The same thing is true with adding unnecessary spaces between the characters. Google will only allow ads that meet its standards.

Use The Right Words

Search ads must contain the right words in order to drive people to take the action you need. The ads must focus on the unique selling points of your product or service as well as the keyword you’re wanting to rank for.

Get in touch with one of our specialists now.

Debunking Paid Search Myths

Keywords With Bad CPAs Should Be Paused

Keywords With Bad CPAs Should Be Paused

Pausing a keyword that is not performing too well might seem like an instinctual move but don’t jump on it. Depending on how much it has spent or how early it is in the campaign, it can be a good strategy to keep it running a little longer to leave room for growth.

There Is No Bidding For Trademarked Words

There Is No Bidding For Trademarked Words

This is not true. Google explicitly says that it will not investigate the use of trademarked terms for keywords. So that settles the controversy regarding that.

No Need To Bid For Branded Terms

No Need To Bid For Branded Terms

Some people believe that bidding on their branded terms is pointless. The truth is that there is no guarantee that organic search will drive all searchers of your branded terms to your site. Oftentimes, your competitors will bid on your brand name (see 2nd myth)! So, it is better for you to be safe.

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Our Role As Your Paid Search Agency

We know that you want to make the most out of your paid search marketing. Paid ads can drive high quality traffic to your site that can be converted easily.

To get the most out of those, you can benefit from the help of someone who knows the process from start to finish. That’s where we come in. LYFE Marketing is a leading digital marketing company and we have specialists who are experienced in handling paid ads.

We use paid ads for our own digital marketing campaign. You can count on us to use the very same techniques that we utilize for our campaigns when we run yours. We will work with you in determining a strategy that is ideal for your needs.

Paid Search Marketing Is A Proven Technique

Paid search marketing is a proven technique for your business to get the traffic that you need. Use the best shortcut that’s available to you by getting the help of an experienced paid search agency like LYFE Marketing.

Be seen by the people who need your product and your services with paid search ads. We will make sure that your ads are effective and productive.

Contact us now so we can help you with paid social media advertising or paid search advertising right away.

Paid Search Marketing Is A Proven Technique

Paid search marketing is a proven technique for your business to get the traffic that you need. Use the best shortcut that’s available to you by getting the help of an experienced paid search agency like LYFE Marketing.

Be seen by the people who need your product and your services with paid search ads. We will make sure that your ads are effective and productive.

Contact us now so we can help you with paid social media advertising or paid search advertising right away.

We’ve driven over 2,137,349 leads for clients through digital marketing.

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