Cost Per Lead
Bill DeWees offers voice over training for people. He has worked with many big companies and offers a 4-session class remotely.
Challenges & Objective
While Bill DeWees has an extensive background in voice-over, we wanted to make sure that people knew he was a trusted professional and have them sign up for his classes. Our goal was to increase his brand awareness and bring him more leads than could convert into customers.
What Makes Our Strategy Successful
Voice-over training, 321 leads in 30 days. Traffic campaign bringing in website leads. Two ad sets targeting a younger and older demographic. Targeting radio/performing arts interests combined with household income. The best ads are single-image ads.
- 398 website leads
- $1.89 cost per lead
- $753 monthly budget
Using income-based and interest targeting has helped to bring in hundreds of leads for this client at a very low cost per lead. By targeting people with expendable income, the account manager has brought in many people that are likely to sign up for classes.
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