Chris Ryan Fitness
The Results
51.41%
Avg. Open Rate
49.6%
Over Industry Standard Open Rate
36%
Over Industry Standard CTR
Background
Chris Ryan Fitness is a comprehensive fitness platform offering live and on-demand workouts, monthly nutrition plans, and a supportive community. Accessible via the Apple App Store, Google Play Store, and streaming on Apple TV, Roku, Amazon Fire, Samsung TV, and Android TV, it provides flexibility for users to engage with content on their preferred devices.
Challenges & Objective
Although the brand had successfully attracted an audience, they lacked a consistent, automated method to maintain contact and guide users through the customer journey. This gap made it difficult to build sustained relationships or drive conversions at scale.
Our Solution
To address Chris Ryan Fitness’s need for consistent lead nurturing, we implemented a tailored email marketing strategy that combined compelling copywriting with visually engaging design. We developed stunning graphics that aligned with the brand’s premium image. Each email sequence was infused with social proof—testimonials and success stories from loyal customers—to strengthen credibility and drive engagement. We maintained ongoing communication with Chris Ryan’s team to ensure that all messaging reflected current brand updates and promotions, allowing us to keep each rollout timely, relevant, and results-driven.
Results
- Avg. Open Rate: 51.41%
- Top Campaign: TV Apps Introduction – 53.19%
- Avg. Click-Through Rate: 2.38%
- High Engagement: 8 campaigns exceeded 50% open rate
The January email campaigns for Chris Ryan Fitness had an overall average open rate of 51.83%, which is a 49.6% increase above the fitness industry benchmark open rate of 34.64%. These numbers reinforced the effectiveness of our email strategy, targeted messaging, and audience alignment. The campaign topics were timely and engaging, leading to standout performance across all four sends.
- Holiday Abs Challenge: 52.98%
- Consistency Is Key: 52.93%
- Community & Support: 51.00%
- Go Red Day: 50.42%
The February campaigns continued to deliver impressive results, with an overall average open rate of 50.99%, once again exceeding industry standards. These campaigns focused on platform availability, new app features, and community-building initiatives—content that resonated strongly with subscribers and sustained high engagement across distinct audience segments.
- TV Apps Introduction: 53.19%
- Workout Badges: 50.20%
- Spotify Introduction: 51.71%
- Nutrition Drip: 48.88%
In addition to strong open rates, we also saw consistently high click-through rates that outperformed industry standards. The average click-through rate (CTR) for the fitness industry is 1.75%. In comparison, the Chris Ryan Fitness campaigns achieved an impressive average CTR of 2.38% across January and February—a 36% increase over the industry standard. We achieved these high numbers with compelling content, eye-catching visuals, and clear calls to action that motivate subscribers to engage beyond just opening the email.
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