Just Rip It

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Image Credit: Just Rip It

The Results

2,916,153

Impressions

29,916

Clicks

327

Conversions

Background

Just Rip It is a unique way to enhance your hobby and collecting experience. Similar to a public stock, you cannot buy the entire company. They offer equity shares, cards, or packs of various unopened sealed vintage hobby packs. Every card you buy in the randomized packs gives you the right to own a random spot in the pack before they rip it open, giving their audience an exclusive chance to pull a Hall of Famer in Gem Mint conditions which could be worth thousands of dollars!

Just Rip It came to LYFE Marketing to improve their ROI with a Google advertising campaign.

Google Ad Results

CAMPAIGN LEVEL

  • 2,916,153 impressions
  • 29,916 clicks
  • Average cost of $0.23 per click
  • 327 conversions

AD SET LEVEL

  • Used Google Shopping ads, which show the most relevant ads across Google networks (such as the Google Search Network, the Google Display Network, YouTube, and Gmail)

THE AUDIENCES WE USED

  • Interest-based targeting through Google platforms
  • Retargeting ads were used to draw back attention from website viewers who didn’t make a purchase

Top 3 Ads

Conclusion

Just Rip It came to us to gain more visibility and engagement through Google advertisements. With our methods, we helped them make millions of impressions, thousands of clicks, and hundreds of new conversions. Our work helped them reduce their overall advertising costs, while also generating more sales and revenue for their business.

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