Lily & Lime
The Results
1,323
Total Leads Generated (in one month)
+1.8%
Main Ad Leads
+11.5%
Retargeting Leads
Client Testimonial
Since working with LYFE, we’ve seen remarkable improvements in our social media performance. Sam, our dedicated account manager, has been an invaluable asset. From day one, Sam took the time to understand our business needs thoroughly. Her insights and tailored strategies have led to a significant increase in our social ads performance.
Background
Lily & Lime is a wedding photography and videography company that provides high-quality, affordable services for engaged couples. Their seamless online platform allows couples to browse, book, and plan their wedding photography with ease. As competition in the digital wedding industry grows, maintaining consistent year-over-year growth while reducing costs has become a key priority.
Challenges & Objective
- Growing Lead Volume Efficiently: Increasing the number of leads while maintaining cost efficiency.
- Keeping Acquisition Costs Under Control: Ensuring cost per lead (CPL) remained steady while scaling campaigns.
- Retargeting: They had never implemented retargeting ads before.
Our Solution
Optimized Audience Targeting: Focused on high-intent users most likely to convert.
Enhanced Retargeting Strategy: Improved ad creatives and messaging to re-engage warm leads.
Cost-Effective Bidding Strategies: Monitored ad spend to maintain low CPL while increasing lead volume.
Results
- Total Leads Generated: 1,323 (in one month)
- Main Ad Leads: +1.8% (1,090 vs. 1,071)
- Main ad cost per lead (CPL): Remained Stable ($15.31 vs. $15.32)
- Retargeting Leads: +11.5% (233 vs. 209)
- Retargeting CPL: -7.9% ($7.40 vs. $8.03)
These are the results from a 28-day time period. By generating over 1,300 leads while reducing retargeting costs, Lily & Lime has seen sustainable growth and increased lead acquisition.
Launch Project Now!
Related Projects
We’ve driven over 983,287 leads for clients through digital marketing.
Fill in the form below to schedule a call with us. 
Or talk to an expert right now!
404-596-7925
FEATURED IN
TRUSTED BY
CLIENT TESTIMONIAL
“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”
– David
