Wrecked Angles
The Results
101,441
New Followers
+2,700%
Increase in Reach
11M+
Total Views
233%
Content Interactions Growth
Client Testimonial
I’ve gotten results FAR exceeding my goals! Couldn’t be more pleased.
– John Kanthak, Wrecked Angles
Background
Wrecked Angles is a webcomic that exclusively delivers original humor on Facebook daily. Unlike other humor sites that recycle old memes and toons, Wrecked Angles provides fresh, original content for an audience aged 40+ who simply need a laugh.
Challenges & Objective
- No follower growth: Wrecked Angles struggled to expand visibility beyond existing followers.
- Low engagement compared to competitors: Many humor sites thrive on recycled content, making it harder for original comics to stand out.
- Lack of organic growth: New users weren’t discovering the content without strategic ad placements.
Our Solution
Meta Ads Strategy: We launched targeted paid campaigns to amplify organic content, increase engagement, and drive page growth.
Page Likes Campaigns: We drove 101,441 new followers with our ads, with 101,275 being unique.
Engagement-Driven Content: Optimized posts for Facebook’s algorithm, prioritizing photos and link-based content to maximize interactions.
Audience Expansion: Used Lookalike Audiences and Retargeting to reach humor-seeking users like the most engaged fans.
Cost-Effective Optimization: Optimized ad spend to achieve page likes for as low as $0.05 per like and post engagements for $0.01 per interaction.
Results
- New Followers: 101,441
- Increase in Reach: 2,700%
- Total Views: 11M+
- Content Interactions Growth: 233%
- Cost Per Like: $0.05-$0.10
- Cost Per Post Engagement: $0.01-$0.05
Over 100,000 New Followers: Achieved 101,441 new followers, with 101,275 being unique.
2,700% Increase in Reach: Boosted visibility significantly across paid and organic efforts.
11M+ Total Views: With 88% driven by paid ads, reinforcing ad effectiveness.
233% Growth in Content Interactions: Users actively engaged through likes, shares, and comments.
Highly Efficient Ad Spend: Average cost per like: $0.05-$0.10; cost per post engagement: $0.01-$0.05.
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