The world of restaurant marketing is becoming increasingly digital. First it was credit cards. Then there was online reservation and ordering using smartphones. Then it was mobile tablets as cash registers. Next came loyalty program apps. Now we have tap to pay machines. What’s next? If you want to stay a competitive restaurant business with full tables, then you need to make your presence known to the public, especially to the foodies out there. And the best way to do that is through restaurant digital marketing.

In recent years the restaurant industry has seen a growth in online reservations and ordering using mobile phones. Most of these orders were 26% greater in size over typical walk-in or call-in orders. People love the ability to customize every piece of their order online.

Aside from online ordering, the data you can gather from restaurant digital marketing is invaluable. Through restaurant marketing ideas on various digital platforms, you can learn the demographics, behaviors, and interests of your customers. Align this data with localization and you have yourself a powerful restaurant marketing strategy that is a force to be reckoned with.

Why is a marketing strategy important for restaurants? A marketing strategy will help your restaurant draw in new customers while retaining your current ones.

Restaurant digital marketing gives you the tools and the opportunity to start boosting your customer loyalty. You have the ability to create a true following that returns to your restaurant time and time again, “regulars” if you will. Some people think a restaurant marketing plan is just about getting new customers in the door, but it is about so much more than that. It’s about keeping your customers returning back to your restaurant by keeping them informed, offering discounts, free meal coupons, and sharing your knowledge. Restaurant owners that we work with typically see the following benefits from our restaurant marketing efforts:

We have had dozens of restaurant clients over the years, but one that stands out to us is a fan favorite by all. In just the first 6 months of us working on Domino’s digital marketing campaign, we grew their social media following by over 17,000 and increased engagement by 80,000% in just 6 months. The same client has now more than doubled that data with no sign of stopping. You can see these kinds of results too! Just contact us by clicking the button below.

It’s no secret that the competition in the restaurant industry is tough. The name of the game is becoming even more difficult as technology innovations continue. That’s why the help of a full service digital marketing agency like ours is a necessity. Stop seeing numbers fall and start seeing them rise.

We approach all of our restaurant digital marketing services with a customer-focused strategy aimed at driving paying customers through your restaurant business’ doors. Whether you have a small local coffee shop, own a chain of franchises, operate a sports bar, or host evenings of fine dining, we have a package of services that will help your restaurants orders multiply.