Restaurant Marketing Services
Serve More Loyal Customers
Restaurant Marketing Services
Serve More Loyal Customers
Generate More Daily Local Customers With
Restaurant Digital Marketing
The world of restaurant marketing is becoming increasingly digital. First it was credit cards. Then there was online reservation and ordering using smartphones. Then it was mobile tablets as cash registers. Next came loyalty program apps. Now we have tap to pay machines. What’s next? If you want to stay a competitive restaurant business with full tables, then you need to make your presence known to the public, especially to the foodies out there. And the best way to do that is through restaurant digital marketing.
Social Media Marketing
We offer full-service social media management & advertising services. Our restaurant marketing ideas will help your business attract more new customers to walk through your doors by developing a strong social media presence. We use visually engaging, high-quality content to boost your brand awareness, increase follower growth and daily interaction. We promote new menu items, giveaways, local events, chefs, and other unique restaurant highlights combined with your own branded hashtag to grow your customer base.
SEM & Google AdWords Advertising
We run localized pay-per-click search ads that describe the atmosphere of your restaurant, the menu selection you offer, and your location, hours, and contact information for people searching for a new restaurant to grab a drink or bite to eat near them. And for those patrons who have considered your local business but maybe haven’t dined yet, we retarget them with mouth watering food photos representing your restaurant in an enticing manner.
What better way to reach potential, current, and past diners than the way they want to be reached: email! Not only do your customers prefer this method of communication, but you can easily keep them informed on your seasonal menus and weekend specials through a personalized email newsletter. From custom email newsletters to triggered email automations, we do it all. Your restaurant will never be more connected with your customers.
Short Video Management
Do you know why people love watching ASMR or Mukbang (eating) videos? It’s because even when not hungry, seeing these visually appealing foods can actually give us the urge to eat. Showcasing your best-seller dishes or even the ambiance of your restaurant can do so much in convincing viewers to visit your restaurant and try your food. Be the restaurant that shows up on social media platforms featuring their delicious dishes in creative short-form videos. Make them crave for more.
The Restaurant Marketing World
In recent years the restaurant industry has seen a growth in online reservations and ordering using mobile phones. Most of these orders were 26% greater in size over typical walk-in or call-in orders. People love the ability to customize every piece of their order online.
Aside from online ordering, the data you can gather from restaurant digital marketing is invaluable. Through restaurant marketing ideas on various digital platforms, you can learn the demographics, behaviors, and interests of your customers. Align this data with localization and you have yourself a powerful restaurant marketing strategy that is a force to be reckoned with.
Digital Marketing in the Restaurant Industry
Why is a marketing strategy important for restaurants? A marketing strategy will help your restaurant draw in new customers while retaining your current ones.
Restaurant digital marketing gives you the tools and the opportunity to start boosting your customer loyalty. You have the ability to create a true following that returns to your restaurant time and time again, “regulars” if you will. Some people think a restaurant marketing plan is just about getting new customers in the door, but it is about so much more than that. It’s about keeping your customers returning back to your restaurant by keeping them informed, offering discounts, free meal coupons, and sharing your knowledge. Restaurant owners that we work with typically see the following benefits from our restaurant marketing efforts:
Increase in foot traffic
Increase in sales revenue
Greater check amounts
Larger profit margins
Repeat customers and longevity
Probably the ultimate benefit of digital marketing, but ironically the least measurable is word of mouth marketing. When your restaurant business is booming, people talk, especially about great restaurants with even better food and service. And 90% of people believe the recommendations and positive reviews that bloggers, friends and peers give them. Marketing your restaurant digitally will help you be one of those restaurants they recommend.
How We Helped a Local Restaurant
Grow Followers & Engagement by the THOUSANDS!
We have had dozens of restaurant clients over the years, but one that stands out to us is a fan favorite by all. In just the first 6 months of us working on Domino’s digital marketing campaign, we grew their social media following by over 17,000 and increased engagement by 80,000% in just 6 months. The same client has now more than doubled that data with no sign of stopping. You can see these kinds of results too! Just contact us by clicking the button below.
Why Should You Choose Our Restaurant Marketing Services?
We Anticipate Change & Stay Ahead of It
LYFE Marketing employs professionals with experience and knowledge of current restaurant marketing trends.
The digital restaurant world changes as fast as consumer preferences change. In order to keep your local business as a #1 restaurant in your community, we constantly stay informed on digital innovations and adjust your restaurant marketing strategy accordingly, keeping your competitors out of the kitchen!
We Know Food. We Love Food.
As a restaurant owner, you wouldn’t hire a chef without any cooking experience, so why would you hire a digital marketing firm without any restaurant industry experience? You wouldn’t. We have several restaurant business owner clients, who have happily served more and more customers with the help of our marketing experts.
Find Your Niche
We know that not every restaurant is the same. Your casual restaurant is different from the corporate franchise down the street or the sports bar across the block, but you might be going after the same customers. You just have to do it in a different way, your own way. Every restaurant has a special voice that represents their brand. We preserve that voice and shout it from the rooftops through digital marketing to gain more loyal customers for your business.
Restaurant Marketing Success Factors
We take those extra few steps other digital marketing companies aren’t willing to do for you. We incorporate the elements below into your marketing campaign to ensure you’re always performing at your best.
Research Your Competitors
If you aren’t the best already, you have to know who you need to beat. We put in the work and determine that before constructing your marketing plan.
You always have an open line of communication when working with us. Schedule weekly or bi-weekly calls with your specialist so you are always up to date on progression.
Our specialists stay informed on the latest in the restaurant industry so we can always put our best foot forward with your marketing campaigns. We will always suggest new elements we believe will help your campaign.
How Do Our Restaurant Marketing Services Work?
To reach your target market, we produce content, post it frequently, optimize it, and monitor your accounts.
Your digital marketing plan is not that different from your menu. You use a menu to help inform customers and guide them on what they want to eat and drink. A digital marketing plan lays out the marketing strategy you’ll take to inform potential customers about your business.
Our ad specialists create content that promotes your restaurant’s events through social media advertising on the platforms that are best for your restaurant. All content is created with the focus of capturing customer attention and filling seats in your restaurant.
Your restaurant requires just as much attention online as it does offline. Your customers are posting comments and asking questions. If you don’t want your restaurant business to suffer from negative reviews, then your customers need your interaction and responses. We give them just that within 24 hours with our daily monitoring. We also perform reputation management on social media platforms and other various channels like Google and Yelp.
The key to keeping a lifelong customer is to stay engaged. Our specialists consistently post and engage with consumers daily on social media platforms. We help form a connection with customers that keeps them as loyal customers.
Repeat customers is what keeps your restaurant thriving year after year. Just like optimizing your ads keeps them bringing in more leads year after year. We continuously monitor progress made in your digital marketing efforts and optimize them to the liking and needs of your target audience to obtain the best results.
Restaurant Marketing in Digital Times
It’s no secret that the competition in the restaurant industry is tough. The name of the game is becoming even more difficult as technology innovations continue. That’s why the help of a full service digital marketing agency like ours is a necessity. Stop seeing numbers fall and start seeing them rise.
We approach all of our restaurant digital marketing services with a customer-focused strategy aimed at driving paying customers through your restaurant business’ doors. Whether you have a small local coffee shop, own a chain of franchises, operate a sports bar, or host evenings of fine dining, we have a package of services that will help your restaurants orders multiply.