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Connect With More Prospects & Convert More Leads
Connect With More Prospects & Convert More Leads
What Is SEO Marketing And Why Is It Important?
Search engine optimization (SEO) is a technique for increasing your online presence through search engines such as Google, Bing, Yahoo, and more. Many businesses have increased their focus on SEO because more and more consumers are utilizing search engines to find the products and services they need. SEO assists your business in rising to higher rankings on search engine results pages (SERPs), meaning that you can generate more traffic when consumers look up the products or services you specialize in.
Many factors affect your business’s search rankings. Great web design, web pages, and high-quality content can all boost your SEO rank. However, on-site items such as these are not the only factors that affect your SEO rank. Off-site factors such as backlinks can also affect where your business ranks on the SERPs.
97% of consumers search for local businesses online, and 93% of online research starts with a search engine. In addition to this, SEO has 20X more traffic opportunities than pay-per-click (PPC) advertising. With these statistics in mind, it makes sense why many businesses are starting to develop their digital marketing strategy around SEO. These techniques can place your company at the forefront of SERPs and allow you to better promote your product or service. SEO will provide your business with an increase in qualified organic traffic. This will provide your business with more leads and more sales!
SEO vs PPC. Do I Have To Choose One?
The answer is no, you don’t have to pick one or the other. In fact, they can both work together to provide optimal results for your business. SEO is an organic search method whereas PPC is a paid search method. As you might have guessed, organic means free. You might be asking yourself, why wouldn’t I always choose the free option? The reason why both are beneficial is that it takes time to rank highly for SEO.
Let’s say you run an e-commerce business that sells pillows and a consumer performs a google search. The search is for “cozy pillows” and your business ranks at the top of the SERPs organically. But now, let’s say that the same consumer changes the word cozy to comfortable. A change a simple as this can completely change the order of the organic results that follow. If you rank poorly for “comfortable pillows” your business can place itself on top of even the highest-ranking organic results with the use of PPC ads. This way, your search traffic won’t suffer just because you don’t have a high organic rank.
This will also provide your business with time to work on its SEO for the keyword “comfortable” without losing any traffic. As previously mentioned, SEO results are far more powerful in consumer’s minds than PPC ads. The best SEO companies, like ours, will help you utilize both SEO and PPC to optimize your business’s results.
What Are The Benefits Of Enterprise SEO Consulting?
Our SEO marketing agency is knowledgeable and experienced in SEO practices. We’ve helped hundreds of clients establish and optimize their search engine efforts. Our SEO agency focuses on these three key areas:
Search Engine Rankings
Our agency has the tools and techniques necessary to increase your ranking on results pages. We implement strategies such as keyword research and placement, website layout management, and content editing to appeal to the search algorithm. From there, we can progressively raise your search engine rank.
Website Traffic
Proper SEO practices can help promote your business and drive traffic to your website. When consumers search for information relevant to your business, prominent placement on results pages will direct more people to your services. The more traffic you receive, the more qualified leads you are likely to get. Whether you’re a small restaurant in Las Vegas looking to increase your local SEO rank, or an e-commerce business looking to reach as large an audience as possible, our experienced SEO professionals can help get your business the traffic it deserves.
Quantifiable Metrics
Another benefit of digital marketing is that all of your platforms are measurable and easily trackable. As part of our SEO services, we provide monthly SEO reports that show you leads, website traffic, search engine positions, and much more. These reports are designed with the small business owner in mind. We know how valuable your time is which is why these reports are easy to read and only include the most relevant data so you can better understand your business. One of our search engine optimization experts will walk you through this report to ensure that we are always on the same page.
What Makes LYFE Marketing The Best SEO Marketing Agency?
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Get in touch with one of our specialists now.
Not Just An SEO Agency
Here at LYFE Marketing, we are a full-service digital marketing agency. We offer a wide range of digital marketing services from Email Marketing Services to Content Marketing Services and much more! LYFE Marketing can help with all of your internet marketing needs. Why does this matter if you only plan on partnering with us for our SEO services? Because we understand the big picture! With all of the services we have to offer, our SEO experts know how to optimize your SEO campaigns so that they benefit your overall marketing efforts!
Frequently Asked Questions
Results
What type of results can I expect?
We primarily focus on search engine rankings and organic website traffic as prime indicators of your site’s performance.
How long will it take to see results?
This depends on the competitiveness of your industry and what keywords we are trying to use. In most cases, it could take 6-12 months to appear on the first page of search engines.
How often will I get a report?
We will send you monthly SEO reports. If you need reports more frequently, though, please discuss this with your SEO specialist and we can give you reports as needed.
Contract & Set Up
How long are the contracts for?
The length of SEO contracts depends on the SEO package you’ve signed up for, be it initial SEO or ongoing SEO. In general, you have the choice to cancel an ongoing service at any time after the initial period with a 30 day written or digital notice. After those 30 days are up, we cancel all services and return any information we have back to you.
Are there any set up fees?
There is a one-time set up fee we use to get you set on running your campaign. We will set you up on search engine and analytic systems, administrative tasks, and any necessary advertising accounts.
How long does it take to get started?
We can get started as soon as you are ready! Please contact us when you are ready, and one of our consultants will help you figure out the best plan for your business. We will develop a proposal, and once approved by you, we will send you a contract. Your campaign will then be started as soon as possible.
Services
Who will be working on my account?
An experienced SEO Specialist will be assigned to you. We are trained in SEO practices and can help your business move up through the positions on search engines. This person will be your main point of contact and will guide your campaign every step of the way.
How will you identify keywords for my business?
We will provide you a questionnaire to fill out that will help us understand your business. Based on that, we will perform keyword research and identify any high traffic keywords that would be beneficial to your services. We have keyword planning tools that allow us to find related keywords, evaluate their competition level, and their search frequency. Once this research is finished, we will report all findings and recommendations to you.
How will you do a competitive analysis?
We will look at comparisons for both keywords and website structure. We have tools that allow us to analyze competitors who are already listed on the first page of search engines. This information helps us decide what areas your business could improve on and what direction we should take in your campaign.
What will you change on my website?
We focus more on changing technical aspects on your website. We wouldn’t change the physical design, but we would edit things such as keywords, codings, and tags. We also aim for open communication, so any changes we make will be authorized by you first.
How are you going to write blogs for my business?
Once we better understand your business and what your audience wants to see, we’ll develop a blog calendar that includes topics we plan to write about. You approve the blog calendar before anything gets written. Once approved, we will write blog posts with SEO in mind. All blogs will be well-researched and valuable in content, and you will be able to review these before they get posted.
Can I contribute to blog ideas or content?
If you have information that you want us to write about, you are welcome to send it to us. We will incorporate your ideas so that we create the best possible blog posts for your practice.
