B2B SaaS Marketing Agency

Drive More Sales & Reach More B2B Buyers

B2B SaaS Marketing Agency

Drive the Results Your Clients Are Looking For

b2b saas marketing agency

The #1 B2B SaaS Marketing Agency

As a B2B SaaS company, you want to reach qualified B2B buyers at an affordable rate. LYFE Marketing has helped countless B2B brands and B2B technology companies. Our B2B SaaS marketing services build your online presence, generate leads and sales for your business, and above all, drive revenue. We are an award-winning digital marketing agency, dedicated to B2B SaaS growth marketing. Let’s take a look at our B2B SaaS marketing services.

Our B2B SaaS Marketing Services

As a B2B SaaS marketing agency, our ultimate goal is to increase your revenue and maximize your ROI. We are a growth marketing agency dedicated to the success of your B2B business. Depending on your business, competitors and target market, there may be a service or combination of services that are best fit to help you reach your goals. So let’s figure out which services make sense based on your needs.

Social Media Marketing

This service is best for those that want to garner brand awareness and cultivate a following on platforms like Facebook, Instagram, LinkedIn, TikTok or Twitter (X).

BENEFITS TO EXPECT FROM SOCIAL MEDIA MANAGEMENT:

New followers

Increased engagement

Increased video views

Increased brand awareness

Social Media Advertising

This service is best for those with a separate advertising budget that want to see sales a little quicker than they would from solely using organic methods. Social media advertising allows you to target and direct traffic from social media to your website.

BENEFITS TO EXPECT FROM SOCIAL MEDIA ADVERTISING:

Increased website traffic

Increased leads

Increased sales

PPC Advertising

This service is great for those who have a product or service that is often Googled. When your customers need what you offer, do they search for it on Google? If so, you can put your website in front of those people with PPC ads (pay-per-click ads), also called paid search ads.

BENEFITS TO EXPECT FROM PPC ADVERTISING:

Increased website traffic

Increased leads

Increased quality of traffic and leads

Increased sales

Email Marketing

This service is best for those who already have a substantial email subscriber list or are building one through our social media advertising services. Email marketing nurtures potential customers and retains existing ones.

BENEFITS TO EXPECT FROM EMAIL MARKETING:

Engaged leads

Converted leads

Engaged customers

Repeat customers

Short Video Management

This service is included with our social media management service and is one of the best organic methods to put your brand in front of new eyeballs and generate brand awareness.

BENEFITS TO EXPECT FROM SHORT VIDEO MANAGEMENT:

Increased video views

Increased social media engagement

New followers

Short Video Advertising

This service is included with our social media advertising service and puts advertising dollars behind the top-performing media type on social media.

BENEFITS TO EXPECT FROM SHORT VIDEO ADVERTISING:

Increased video views

Increased website traffic

Increased leads

Increased sales

Our B2B SaaS Marketing Agency Pricing

How much does B2B SaaS marketing cost? On average, B2B SaaS marketing costs anywhere from $650-$10,000 a month or more. Our B2B SaaS marketing agency pricing includes a range to reflect any small business owner’s budget. Schedule a call with us to get a custom quote based on your specific goals and budget!

SERVICES GOOD PLAN BETTER PLAN BEST PLAN
SOCIAL MEDIA MANAGEMENT PRICING
  • Image Post
  • Facebook & Instagram
  • 12 posts per month
  • Page monitoring and responding
  • Sponsored posts and follower ads
  • Vertical Videos
  • Instagram and TikTok
  • 12 posts per month
  • Page monitoring and responding
  • Sponsored posts and follower ads
  • Vertical Videos
  • Instagram and TikTok
  • 20 posts per month
  • Page monitoring and responding
  • Sponsored posts and follower ads
SOCIAL MEDIA ADVERTISING PRICING
  • Image Ads
  • Custom Graphics and Branded Images
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
  • Video Ads
  • 2 Vertical Videos, 1 Actor per Quarter
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
  • Video + Image Ads
  • 2 Vertical Videos, 1 Actor per Quarter
  • Custom Graphics and Branded Image Ads
  • Advertising creation
  • Bid Management & Optimization
PPC MANAGEMENT PRICING
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
EMAIL MARKETING PRICING
  • 2 Email Newsletter Blasts
  • Email Design & Copy
  • List Maintenance
  • Monthly Reporting
  • 4 Email Newsletter Blasts
  • Email Design & Copy
  • List Maintenance
  • Monthly Reporting
  • 8 Email Newsletter Blasts
  • Email Design & Copy
  • List Maintenance
  • Monthly Reporting
SHORT VIDEO MANAGEMENT PRICING
  • Vertical Videos
  • Instagram & TikTok
  • 12 Posts Per Month (3x per week)
  • Page Monitoring & Responding to Activity
  • Best Practice: $150 Ad Spend Per Platform
  • Vertical Videos
  • Instagram & TikTok
  • 20 Posts Per Month (5x per week)
  • Page Monitoring & Responding to Activity
  • Best Practice: $150 Ad Spend Per Platform
  • Vertical Videos
  • Instagram & TikTok
  • Custom
  • Page Monitoring & Responding to Activity
  • Best Practice: Custom
SHORT VIDEO ADVERTISING PRICING
  • 2 Vertical Videos, 1 Actor per Quarter
  • Max Ad Campaigns: 3, Max Ads: 12
  • Ad Creation
  • Ad Optimization
  • 1 Platform: TikTok, Facebook/Instagram Reels
  • 4 Vertical Videos, 2 Actors per Quarter
  • Max Ad Campaigns: 6, Max Ads: 24
  • Ad Creation
  • Ad Optimization
  • 2 Platforms: TikTok, Facebook/Instagram Reels
  • Vertical Videos & Actors: Custom
  • Max Ad Campaigns: Custom, Max Ads: Custom
  • Ad Creation
  • Ad Optimization
  • Platforms: Custom
SERVICES GOOD PLAN
SOCIAL MEDIA MANAGEMENT PRICING
  • Image Post
  • Facebook & Instagram
  • 12 posts per month
  • Page monitoring and responding
  • Sponsored posts and follower ads
SOCIAL MEDIA ADVERTISING PRICING
  • Image Ads
  • Custom Graphics and Branded Images
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
PPC MANAGEMENT PRICING
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
EMAIL MARKETING PRICING
  • 2 Email Newsletter Blasts
  • Email Design & Copy
  • List Maintenance
  • Monthly Reporting
SHORT VIDEO MANAGEMENT PRICING
  • Vertical Videos
  • Instagram & TikTok
  • 12 Posts Per Month (3x per week)
  • Page Monitoring & Responding to Activity
  • Best Practice: $150 Ad Spend Per Platform
SHORT VIDEO ADVERTISING PRICING
  • 2 Vertical Videos, 1 Actor per Quarter
  • Max Ad Campaigns: 3, Max Ads: 12
  • Ad Creation
  • Ad Optimization
  • 1 Platform: TikTok, Facebook/Instagram Reels
SERVICES BETTER PLAN
SOCIAL MEDIA MANAGEMENT PRICING
  • Vertical Videos
  • Instagram and TikTok
  • 12 posts per month
  • Page monitoring and responding
  • Sponsored posts and follower ads
SOCIAL MEDIA ADVERTISING PRICING
  • Video Ads
  • 2 Vertical Videos, 1 Actor per Quarter
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
PPC MANAGEMENT PRICING
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
EMAIL MARKETING PRICING
  • 4 Email Newsletter Blasts
  • Email Design & Copy
  • List Maintenance
  • Monthly Reporting
SHORT VIDEO MANAGEMENT PRICING
  • Vertical Videos
  • Instagram & TikTok
  • 20 Posts Per Month (5x per week)
  • Page Monitoring & Responding to Activity
  • Best Practice: $150 Ad Spend Per Platform
SHORT VIDEO ADVERTISING PRICING
  • 4 Vertical Videos, 2 Actors per Quarter
  • Max Ad Campaigns: 6, Max Ads: 24
  • Ad Creation
  • Ad Optimization
  • 2 Platforms: TikTok, Facebook/Instagram Reels
SERVICES BEST PLAN
SOCIAL MEDIA MANAGEMENT PRICING
  • Vertical Videos
  • Instagram and TikTok
  • 20 posts per month
  • Page monitoring and responding
  • Sponsored posts and follower ads
SOCIAL MEDIA ADVERTISING PRICING
  • Video + Image Ads
  • 2 Vertical Videos, 1 Actor per Quarter
  • Custom Graphics and Branded Image Ads
  • Advertising creation
  • Bid Management & Optimization
PPC MANAGEMENT PRICING
  • Advanced ad targeting
  • Advertising creation
  • Bid Management & Optimization
EMAIL MARKETING PRICING
  • 8 Email Newsletter Blasts
  • Email Design & Copy
  • List Maintenance
  • Monthly Reporting
SHORT VIDEO MANAGEMENT PRICING
  • Vertical Videos
  • Instagram & TikTok
  • Custom
  • Page Monitoring & Responding to Activity
  • Best Practice: Custom
SHORT VIDEO ADVERTISING PRICING
  • Vertical Videos & Actors: Custom
  • Max Ad Campaigns: Custom, Max Ads: Custom
  • Ad Creation
  • Ad Optimization
  • Platforms: Custom

Choosing the Right B2B SaaS Marketing Agency

Evaluating Agency Expertise

When selecting the ideal B2B SaaS marketing agency for your business, it’s essential to look at their industry experience and track record of success. Here are some factors to consider while evaluating agencies:

Past work: Examine their portfolio, case studies, and completed projects to ensure they have relevant experience in the B2B SaaS sector.

Client testimonials: Look for reviews from previous clients to see if their clients are typically happy with their work.

Industry knowledge: Choose a B2B SaaS marketing agency with a deep understanding of the B2B SaaS market, trends and competition.

Understanding Agency Services

B2B SaaS marketing agencies specialize in targeted marketing activities aimed at growing your company. Here’s a list of services you can expect from an experienced agency:

Growth marketing: Front-and-center for B2B SaaS, these agencies focus on tactics to scale your business and increase customers.

Lead generation: Attracting potential customers is crucial. Agencies create campaigns to identify and nurture high-quality leads, driving them towards conversion.

Conversion rate optimization (CRO): Agencies analyze user behavior and tweak marketing elements like landing pages, CTAs, and messaging to boost sign-ups. This is also sometimes called landing page optimizations.

Content marketing services: Consider agencies that can create engaging, optimized content tailored to your target audience and market sector—after all, content is king.

Strategic planning: Evaluate an agency’s ability to develop marketing strategies that work.

Consultation: If you aren’t able to hire a full service agency with your marketing budget, you can hire them for consulting instead. This is where they give you a strategy that you execute. They do not execute it on your behalf; they only advise.

Web development: Ensure your website is optimized to receive all the traffic you’re sending to it with professional web development and mobile app design.

Podcast advertising: There are likely podcasts that the decision makers in your target audience listen to. You’ll want to purchase advertisements in these podcasts to garner brand awareness and potentially leads.

By thoroughly examining agency expertise and services, you can find a B2B SaaS marketing agency that will increase your ROI.

What Makes A SaaS Marketing Team Effective

Roles and Responsibilities

In a successful SaaS marketing team, you need different roles to accomplish different tasks. These roles and responsibilities include:

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Product Marketing Manager

This person is responsible for understanding the target market and customer needs surrounding your product. They develop the product positioning, value proposition, and go-to-market strategy. They work closely with sales and product development teams.

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Content Marketing Manager

They create and manage a content strategy that aligns with your overall marketing and business goals. They focus on producing high-quality, engaging content for various channels, including blog posts, whitepapers, case studies, and webinars.

b2b saas marketing agency

Growth Marketing Manager

This role focuses on increasing website traffic and customers through marketing channels like SEM (search engine marketing) and paid social media campaigns. They constantly test and optimize strategies for the best return on investment.

b2b saas marketing agency

Social Media Manager

They manage the company’s presence on social media platforms, create and share engaging content, and track social media metrics to make informed decisions about their effectiveness.

b2b saas marketing agency

Marketing Analyst

The analyst collects and analyzes data from your marketing channels to measure success and make informed recommendations for improvements. They leverage tools like Google Analytics, marketing automation platforms, and CRMs to track metrics and KPIs (key performance indicators).

With a full service agency like LYFE Marketing, you can get all of these roles in one team!

B2B SaaS Marketing Agency FAQs

What is B2B SaaS marketing?

B2B SaaS marketing stands for business-to-business software-as-a-service marketing. It’s the marketing and selling of software from one business to another, typically within a certain niche or industry.

What is a B2B SaaS Marketing Agency?

A B2B SaaS marketing agency is a full service digital marketing agency that helps business-to-business software-as-a-service companies increase their revenue and ROI. We do this through several different services, such as social media marketing, Google advertising, email marketing and more. We will help you look for new opportunities and determine which channels make the most sense for your business.

What is a SaaS marketing agency?

A SaaS marketing agency is a company that handles all a software-as-a-service company’s marketing needs from conception to execution and beyond.

What does a B2B marketing agency do?

A B2B marketing agency helps business-to-business companies generate brand awareness, leads and sales at an affordable rate so as to increase their ROI.

How to promote B2B SaaS?

There are several ways you can promote a B2B SaaS company. You can run ads on social media and/or on Google to drive targeted, qualified website traffic, and you can retarget that website traffic to convert them. You can also set up email marketing campaigns to nurture your leads and customers, and create a vibrant social media presence to cultivate new followers and potential customers.

How can a marketing agency drive growth for B2B SaaS companies?

A marketing agency can drive growth for B2B SaaS companies by creating tailored marketing strategies that appeal to their target audience and established clients. This involves developing engaging content, running targeted ad campaigns, and using data-driven analysis to optimize marketing efforts. By leveraging their expertise, a B2B SaaS marketing agency can help you improve brand awareness, generate leads, and increase conversion rates.

What are the primary services offered by agencies specializing in SaaS marketing?

Agencies specializing in SaaS marketing offer a range of services, including content creation, SEO, social media management, paid advertising (PPC), email marketing, and marketing automation. They also provide analytics and reporting to monitor campaign performance and make data-driven decisions to optimize your marketing strategy.

What criteria should be considered when selecting a B2B SaaS marketing agency?

When selecting a B2B SaaS marketing agency, consider their experience working with similar companies, their portfolio of successful campaigns, and their understanding of your industry. It’s also essential to evaluate their available services, communication style, and pricing. Look for testimonials and reviews from current and previous clients as well.

How does a SaaS-oriented marketing strategy differ from other business marketing strategies?

SaaS businesses often have unique challenges, such as subscription-based pricing, shorter sales cycles, and the need for continuous customer engagement. A SaaS-oriented marketing strategy focuses on addressing these challenges by offering clear value propositions, focusing on product features, and maintaining communication with both prospects and existing customers to reduce turnover and encourage upselling.

What are the latest trends in marketing for B2B SaaS businesses?

Some of the latest trends in marketing for B2B SaaS businesses include the following:

  1. Account-Based Marketing (ABM): Targeting specific high-value accounts with personalized content and marketing campaigns.
  2. Influencer marketing: Collaborating with industry influencers to promote your product.
  3. Video marketing: Creating engaging video content across various platforms to communicate product features, tutorials, and testimonials.
  4. Content marketing: Producing industry-relevant, informative content to attract and educate potential customers.
  5. Automation: Leveraging marketing automation tools to streamline processes and improve targeting efficiency.

How much time is required of my team?

When you partner with LYFE Marketing, you can be as hands-on or as hands-off as you want to be after our initial set up and onboarding. Either way, we do encourage bi-weekly or monthly calls at the minimum so that we can go over our reports with you and keep you in the loop.

Does this service work for my industry?

Yes! The reason our B2B SaaS marketing services work within any industry is because part of our process includes tailoring our strategies based on your specific customer base, competitors and business needs.

Can your B2B SaaS marketing agency work and integrate with our existing marketing efforts?

Yes. We are happy to harness, leverage and work with any existing marketing efforts and data you already have.

What benchmarks indicate success for a B2B SaaS marketing campaign?

Success in a B2B SaaS marketing campaign can be measured by various benchmarks, such as the number of quality leads generated, conversion rates, customer acquisition costs (CAC), lifetime value (LTV) of customers, and overall return on investment (ROI). Additionally, keep track of engagement metrics like website traffic, social media activity, and content performance to evaluate the effectiveness of your marketing efforts.