Online Marketing Company

Small businesses and startups often can’t survive on long-term projections. They don’t have the funding to spend years sitting in the red.

They need to become profitable as soon as possible to then be able to fuel long-term sustainable marketing methods.

For this reason, any comprehensive small business digital marketing strategy should include a more immediate sales plan. How do you make more sales now, not just 12 months from now?

In the short-term, expect quick sales to cost you more. You’ll have a lower ROI. But as your brand awareness efforts kick in, those costs continue to decline.

Your website is your home base. When it works at its best, it’s easier to make a sale. A fast, mobile-friendly, customer experience focused web design is your first step toward increasing sales.

Because think about this.

Let’s say you click an ad in the search results or on social media. When you click it, it takes you to a website that’s slow and hard to read on your smartphone. You can’t find the “buy now” button.

Would you waste your time? Most customers won’t. You lose around half of your visitors if your website takes over 5 seconds to load.

A website design focussed on conversion rate optimization (CRO) makes the sale.

The checkout process is flawless. Customers can find precisely what they want and fast.

Nearly 60% of consumers say email is the #1 way brands can communicate with them. Once someone signs up for your email list, you have a direct line into their mailbox.

A well-designed email will have an open rate of at least 25% on average. And of those, around 30%+ will click the email link to visit your website.

As a result, email is a great way to make sales and repeat sales, increasing customer value over time.

It’s easy to see why email marketing has the highest ROI on any marketing method. You receive $44 back for every one dollar you spend on average.

But here’s the catch. Not all emails can achieve this kind of result.

To achieve this, emails need to be:

• Automated – You employ tools to send emails at the ideal time to get the best outcome.
• Segmented – The more segmented an email campaign is, the more likely it is to connect with the audience. Segmentation increases open rates and conversion rates. It also reduces unsubscribe requests.
• Permission-based – We always help our clients build an email list where the subscribers opted-in for our client’s emails. When people sign up for your emails (giving you permission to send them emails) they want to receive your emails. Buying an email address is not only unethical, but it’s also usually highly ineffective and does more harm than good for your business.
• Value-based – Your email adds value to the subscriber’s life. Use a combination of helpful content and promotional deals to accomplish this. If you just fill their inbox with ad after ad, they’re likely to unsubscribe.
• Conversion-rate optimized – This involves a combination of best practices and analytics to maximize the effectiveness of your emails.

LYFE Marketing employs these tactics along with advanced machine learning and automation tools for our clients that may otherwise be cost-prohibitive for a small business. All of these tools and methods combined allow us to achieve our clients’ email marketing goals.

Pay per click (PPC) means you only pay for an ad if someone clicks on it. This helps businesses like yours make sales while keeping costs low.

Google AdWords and Facebook ads are perhaps the most familiar advertising platforms with this model.

Putting the right message in front of the right person at the right time is key to making the sale. Analytics and thorough research help you refine your campaigns to achieve those goals.

For example, LYFE Marketing was able to turn an $840 ad spend into 72 conversions for an eCommerce company using those methods! In addition to immediate sales, that spend generated 146,000 impressions and 2700 clicks. Isn’t it amazing how effective our search engine marketing (SEM) is?

All of those impressions and clicks aren’t wasted. An exceptional digital marketing company takes nothing for granted. We know how to make the most of them so that they can deliver even more sales.

What are remarketing ads? They’re those ads that you see online after visiting that exact company’s website.

You’re not seeing those ads by coincidence.

One of the great perks of digital marketing is how trackable everything is. With the right tracking tools set up, you can track website visitors and send them specific advertisements that appear to them on social media, Google, and elsewhere.

The internet is a distracting place. Many times people leave your website because something pulled them away (or because it was poorly designed!). Remarketing ads re-capture these missed opportunities, and they’re very effective.

People are about 400X more likely to click a remarketing ad than a “cold” ad or one from a brand they don’t recognize. Companies that use remarketing have been known to double their revenue.

That’s not a small change.

And you might expect an ad this effective to cost more money, but actually, they’re often cheaper than other ads making them extremely cost-effective!

The way Google and Facebook see it, you’ve already paid to attract that customer. They’re here to help you seal the deal.