LinkedIn Engagement Rate

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How To Increase Your LinkedIn Engagement Rate & What It Means For Your Business

Engaging with your followers is always a significant part of utilizing any social media platform.

Facebook, Instagram and Twitter may be the first thing that comes to mind when you hear “social media.” But what about LinkedIn?

How To Increase Your LinkedIn Engagement Rate & What It Means For Your Business

Engaging with your followers is always a significant part of utilizing any social media platform.

Facebook, Instagram and Twitter may be the first thing that comes to mind when you hear “social media.” But what about LinkedIn?

This social network is famous for being the top social media platform for B2B companies, no matter what the company size is. However, it is not enough for a business to have a LinkedIn company page. You need more than that to be successful in this social network. You need to have a good average engagement rate from your followers.

Unfortunately, most businesses are on LinkedIn but have no idea what their LinkedIn engagement rate is. Or why it’s important to their marketing strategy.

Not knowing your LinkedIn engagement rate can have a negative impact on your business. So, let’s break it down.

What Is A LinkedIn Engagement Rate?

A LinkedIn engagement rate is the measure of how much your followers interact with your content on LinkedIn.

Your LinkedIn engagement rate is important because it reveals if your followers believe your content is worth engaging with.

And as a business, the whole point of your social media marketing strategy is to get individuals to engage with your content and connect with your company. The number of followers in businesses’ LinkedIn accounts will be useless if these followers don’t engage or interact with the brands’ posts.

So, why is your LinkedIn engagement rate important?

A LinkedIn engagement rate is the measure of how much your followers interact with your content on LinkedIn.

Your LinkedIn engagement rate is important because it reveals if your followers believe your content is worth engaging with.

And as a business, the whole point of your social media marketing strategy is to get individuals to engage with your content and connect with your company. The number of followers in businesses’ LinkedIn accounts will be useless if these followers don’t engage or interact with the brands’ posts.

So, why is your LinkedIn engagement rate important?

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Knowing your LinkedIn engagement rate is just as crucial as any other metric you track on your campaigns. Understanding your account’s engagement metrics is vital for your social media strategy’s success.

This is because when you know your LinkedIn follower engagement rate, you are able to better optimize the content you post, so your followers are more likely to interact with it.

And with more optimized content, you’ll get a better understanding of your audience’s likes and dislikes and have the ability to reflect that in your LinkedIn marketing campaigns. In turn, you will be able to maximize your marketing budget and that’s a plus for your business!

Ultimately, keeping track of your LinkedIn engagement rate can only help the success of your marketing efforts.

With that being said, you may now be wondering what the LinkedIn engagement rate formula is, how to calculate it and how you can improve your ratings.

So, let’s take a deeper look at how you can begin to do that.

How Do I Calculate My LinkedIn Engagement Rate?

Before you begin to calculate your LinkedIn engagement rate, you must first understand the vocabulary used to calculate it.

There are a few terms you have to know before you can calculate your rate so you can understand what the numbers mean.

The most common terms used to calculate your LinkedIn engagement rate are:

How Do I Calculate My LinkedIn Engagement Rate?

Before you begin to calculate your LinkedIn engagement rate, you must first understand the vocabulary used to calculate it.

There are a few terms you have to know before you can calculate your rate so you can understand what the numbers mean.

The most common terms used to calculate your LinkedIn engagement rate are:

Engagement: Measurable interactions with your business’s content. This includes the number of comments, clicks, likes, comment rate and number of times the content has been shared.

Clicks: This is the amount of times someone clicked on your content.

Likes: This is the amount of likes on your content.

Shares: This is the amount of times your content was shared.

Follows: This is the amount of new followers your content generated.

Comments: This is the amount of comments on your content.

Impressions: This is the amount of times your content was seen.

To calculate your engagement rate on your content, you can use this LinkedIn engagement rate formula “Clicks + shares + likes + comments/Impressions x 100” This will give you a percentage and that is your engagement rate.

There are a couple of other engagement rate methods you can also look at on your LinkedIn page or LinkedIn Analytics, such as daily engagement rate or cost per engagement rate.

But, the engagement rate on your posts is by far the most important metric you’ll need to recognize.

To calculate your engagement rate on your content, you can use this LinkedIn engagement rate formula “Clicks + shares + likes + comments/Impressions x 100” This will give you a percentage and that is your engagement rate.

There are a couple of other engagement rate methods you can also look at on your LinkedIn page or LinkedIn Analytics, such as daily engagement rate or cost per engagement rate.

But, the engagement rate on your posts is by far the most important metric you’ll need to recognize.

Get in touch with one of our specialists now.

What Is A Good LinkedIn Engagement Rate?

Once you understand the commonly used terms or KPIs on LinkedIn and know how to calculate your engagement rate, you will now be able to understand if your social engagement on this social network is good or needs improvement.

Typically, a good LinkedIn engagement rate is around 2%.

If your LinkedIn engagement rate is above 2%, then that’s awesome. However, if it is far below 2%, then you may need to make some adjustments to the content you post on your profile to better reach and connect with your target audience.

If your LinkedIn engagement rate is below where it needs to be, you don’t have to worry.

The first step to improving your LinkedIn engagement rate is actually discovering what your engagement rate is, and by now, you’ve already got that down!

How Do I Increase My LinkedIn Engagement Rate?

The next step to increasing your LinkedIn engagement rate is to take action.

What does that mean exactly?

Well, there are plenty of ways you can take action and improve your LinkedIn engagement rate to achieve better results. But it all depends on your brand and what makes the most sense for your business specifically.

So, what CAN you do?

Get in touch with one of our specialists now.

Here are 5 tips on how you can boost your business’s engagement rate on LinkedIn.

5 Tips To Increase Your LinkedIn Engagement Rate:

Tip #1: Use A Mix Of Content Styles

Different content styles include:

  • Blogs – can help build brand awareness, spark interest, and position you as an expert.
  • Research & Industry News – businesses can share case studies, reports, and industry news.
  • How-To & List-Style Posts – easily digestible and informational format. One of the best ways to effectively execute this type of content is by creating infographics.
  • Quick Tips – inspiring quotes and helpful advice can help your posts stand out.
  • Photo Updates – posting company photos helps add a humanized element to your brand.
  • Company Updates – like photo updates, company updates help followers learn about and engage with your brand.

Each of these content styles are a great way to energize your LinkedIn content and keep it from getting stagnant.

In addition, users like to share their opinions.

This is important to remember because the more content you post that allows your audience to voice their opinions, the higher engagement rate you are likely to receive on those posts.

It is estimated that LinkedIn updates that contain questions on average receive 50% more interactions from engaged users.

Even though according to HubSpot, there are 61 million senior level influencers and 40 million decision-makers on LinkedIn, you cannot get carried away with the numbers.

Yes, you may look at the numbers and want to reach as many people as possible, but content that is targeted towards everyone, will reach no one.

This means, if you do not implement targeted, engaging content such as blogs and photo updates, you won’t be providing specific content that connects you with your audience.

When you get down to the bottom of it, you are still engaging with other humans, so you have to keep their interests in mind.

Only then will you be able to see an improvement in your engagement.

Tip #2: Be Consistent With Your Posts

As a business owner, remembering to post on social media may not be at the top of your to-do list everyday.

However, that may be one reason you aren’t seeing the LinkedIn engagement rate you want.

Yes, it’s true. Not posting consistently can be hurting your engagement success because of the way LinkedIn’s algorithm is set up.

LinkedIn tends to promote users that post most frequently.

This means if you haven’t made a post in 2 weeks, you probably won’t be promoted as highly on LinkedIn.

If you don’t post frequently, you can start with posting once or twice a day.

Yup, you heard right. Posting consistently 1-2 times a day will help your posts become more consistent on LinkedIn.

However, if your business already posts once or twice a day, you can boost the frequency to three or four times a day.

When posting, it is important to keep in mind what you post. It’s not enough to post just anything and think it will positively affect your engagement.

What you post has to be informative and valuable. Otherwise, your audience will leave feeling like they’ve gained nothing and they will be less likely to engage with your content in the future.

Tip #3: Optimize Your Content

Optimizing your content is very important to the success of your engagement.

Depending on whether you post updates, videos or articles, each one has to be optimized correctly to get the most engagement.

For example, let’s say you want to optimize your posts. Posts are different from articles because they are much shorter.

This means you have to be more methodical about what you say since you only have a certain amount of characters.

Posts with only text, tend to perform worse than posts with visuals on LinkedIn.

Keep in mind when writing the texts for posts, formatting is key.

Shorter sentences, spacing and even emojis help break up a large body of text.

In addition, studies have shown that including external links in the body of the text is less effective than including it in the comment section.

Those are just a few examples of how you can optimize the content you post to garner the most engagement.

Tip #4: Use LinkedIn Articles

Even though users have to click on your link for it to count as engagement, this means that these users may be more interested in what your company posts.

And these are the individuals you should target.

Additionally, if you are creating blogs for your company website, publishing them to LinkedIn is a great way to generate engagement.

A great thing about posting articles on LinkedIn is that they show up differently than external links in posts do.

Articles show up as large thumbnails on a users page.

Why is this beneficial for your content?

It’s great because it will immediately draw attention to your content regardless of what the article may be about. After all, it’s a known fact that people will always be drawn to visuals.

In addition to being more eye-catching, articles allow your business to promote more external links.

This can help generate leads and attract more qualified interests to your business as well!

Tip #5: Use Hashtags

Using hashtags in your content is not just for Instagram and Twitter anymore.

LinkedIn is mainly used for business and professional consumers, but many LinkedIn users tend to forget LinkedIn is still social media.

This means that photos and hashtags are still completely okay to use in your LinkedIn content.

And because many business owners only use hashtags on platforms like Instagram and Twitter, using hashtags on LinkedIn can help increase your LinkedIn engagement rate and get ahead of your competitors. It’s also a great way to reach a certain follower demographic, location or job function.

Hashtags were not always supported on LinkedIn. Up until a few years ago, LinkedIn users could not use hashtags in their content.

However, now it’s a different story.

Including hashtags in your content help increase visibility because they are searchable.

The key to using hashtags in your LinkedIn content is making sure they are relevant to your company and industry.

In addition, using more than 5-6 hashtags per post (even articles) can negatively impact your LinkedIn engagement rate.

This is because too many hashtags can be excessive and the LinkedIn algorithm tends to mark excessive hashtag use as spam. And you don’t want that.

Now You Can Boost Your LinkedIn Engagement Rate & See Great Results!

You can see just how important a good LinkedIn engagement rate can be for your business. Not only that, but without knowing where you stand, it’s hard to know how you can improve your LinkedIn content so that your audience is left feeling empowered.

As a business, your main goal of your social media marketing strategy should be to engage with your audience and build a trusting relationship with them that ultimately leads to a sale.

Now You Can Boost Your LinkedIn Engagement Rate & See Great Results!

You can see just how important a good LinkedIn engagement rate can be for your business. Not only that, but without knowing where you stand, it’s hard to know how you can improve your LinkedIn content so that your audience is left feeling empowered.

As a business, your main goal of your social media marketing strategy should be to engage with your audience and build a trusting relationship with them that ultimately leads to a sale.

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After all, this is how you will generate qualified leads to your company and get new business.

Oftentimes, figuring out the best way to reach these goals and properly engage with your audience can be overwhelming.

We know that your LinkedIn engagement rate is an important factor in your business’s marketing plan. Especially, if you are using paid content and sponsorships on your LinkedIn platform. The numbers matter.

That’s why we are so dedicated to helping businesses like yours get the most out of their social media platforms by helping you develop the best content and strategy for your campaigns. And LinkedIn is no exception!

If you want to learn more about how to maximize your LinkedIn platform and other marketing efforts, then set up a call with one of our digital marketing experts.

We know the best practices to use to get the best results on your LinkedIn page. In addition, we can help you optimize your LinkedIn to not only increase your LinkedIn engagement rate, but also work smoothly with all your other marketing efforts as well!

If you’re ready to boost your company’s performance on LinkedIn with the help of our team, we’re ready to help! Our dedicated staff is eager to help whenever you call. Contact us here or talk to an expert now at (404) 596-7925.

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If you want to learn more about how to maximize your LinkedIn platform and other marketing efforts, then set up a call with one of our digital marketing experts.

We know the best practices to use to get the best results on your LinkedIn page. In addition, we can help you optimize your LinkedIn to not only increase your LinkedIn engagement rate, but also work smoothly with all your other marketing efforts as well!

If you’re ready to boost your company’s performance on LinkedIn with the help of our team, we’re ready to help! Our dedicated staff is eager to help whenever you call. Contact us here or talk to an expert now at (404) 596-7925.

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