Amazon Marketing
Drive Ecommerce Sales And Boost Revenue Through Our Effective Amazon Marketing Services
Since Amazon is the largest online retailer in the world, it only makes sense that as a business owner you’d want to get in on the action. Ecommerce as an industry is growing in size, and more consumers are relocating to digital platforms for their shopping needs. But navigating a huge retailer like Amazon can be tricky – there are lots of tools and strategies to use, and you want to make sure to utilize the best ones so that your Amazon account can increase your revenue without wasting your time or resources. Here at LYFE Marketing, we handle all kinds of internet marketing solutions for small businesses, and can help guide you on the path to better Amazon sales and better overall success.
Since Amazon is the largest online retailer in the world, it only makes sense that as a business owner you’d want to get in on the action. Ecommerce as an industry is growing in size, and more consumers are relocating to digital platforms for their shopping needs. But navigating a huge retailer like Amazon can be tricky – there are lots of tools and strategies to use, and you want to make sure to utilize the best ones so that your Amazon account can increase your revenue without wasting your time or resources. Here at LYFE Marketing, we handle all kinds of internet marketing solutions for small businesses, and can help guide you on the path to better Amazon sales and better overall success.
Why Is Amazon Marketing Important?
Why Is Amazon Marketing Important?
When it comes to online retail, Amazon is a household name. There are hundreds of millions of Amazon Prime members out there, and even more consumers who use the platform without being a member. It’s become a great place for small business owners to place their products because it allows for a much greater reach of your audience. Your Amazon brand’s presence can make or break your business, so let us help you do it right through an effective Amazon marketing strategy.
With a digital marketing agency that specializes in Amazon marketing, you can learn everything you need to know about promoting your business and boosting sales on Amazon.
Get in touch with one of our specialists now.
Amazon SEO Service
Because of the name “search engine optimization” you may think that this process only works on websites like Google or Bing, but SEO practices can benefit other platforms too. Amazon in particular, uses a similar keyword process when determining how high a product is ranked. There are several ways to improve your ranking, including performing extensive keyword research and optimizing your product detail page, product images and storefront with these search terms.
Additionally, Amazon FBA (Fulfilment By Amazon) shipping service is proven to influence ranking as more and more shoppers tend to purchase FBA products, thus affecting your conversion rates and ranking. Note that each of these tactics can help your product listing to be ranked higher on search results. LYFE Marketing’s Amazon SEO service is here to help you navigate the platform and make the most positive impact.
Item Information
This is where you’ll have the most opportunity to optimize your product detail pages. Your product descriptions should be detailed enough so that it can be found on both Amazon search pages and search engine results pages. Using high-traffic, relevant keywords or other common search terms associated with your products is a more efficient and effective way of directing your target audience to you. Any sort of text that shows up on your product listing should follow this practice too – whether it’s an FAQ, a detailed product description, or even price and shipping, there are multiple places where you can optimize your verbiage.
Company Reviews
Your business’s credibility plays a lot into how your products are ranked. Search engine and Amazon algorithms are much more likely to place your product listings higher when your business is well-received by consumers. Make sure to keep an eye on the product reviews you receive, because if they’re good, they can tip the scales in your favor. If not, then you’ve found a place you can improve upon. Effective Amazon marketing campaigns can sometimes involve a lot of small adjustments in order to get them just right, so don’t get discouraged if you’re not there yet. Once you solidify your Amazon brand presence and give customers a reason to try your business, then you’ll be in a favorable position for the algorithms.
Product Photography
Did you know that product images can also help you boost your search rankings? Research shows that product photography or unique images that have a clear purpose are considered more credible than those that aren’t. Your potential customers only want to see images that are relevant to what they’re searching for, so you should focus on conveying your products purposefully and efficiently. Not only that, but the way you save and upload photos can benefit you too. By placing high-traffic and relevant keywords into image metadata such as file name, title, alt text, caption, and description, you can help your products rank higher on image searches.
Let’s Talk More About Amazon Product Photography
When customers are shopping online, pictures mean a lot. Since they’re not able to see the quality of your products in person, they have to trust in what they see. That’s why one crucial part of Amazon marketing is good product photography.
You want to make sure that your pictures are clear, deliberate, and high-quality. Your product pages are limited to six photos, so you want to get the most out of the space you have. Good Amazon photo practices include:
- Using blank backgrounds in order to establish clear focus on your product
- Showing just your product on the main image and having it take up most of the picture space so that customers are clear on what you’re selling
- Putting accessories, backgrounds, or product demonstrations in the later images
- Paying attention to image size requirements or limitations
When you keep these things in mind, you’re improving your chances of ranking higher on search listings and converting customers. A good Amazon agency like LYFE Marketing can help you keep up with all of these practices and help you capture the best pictures for your product pages.
When customers are shopping online, pictures mean a lot. Since they’re not able to see the quality of your products in person, they have to trust in what they see. That’s why one crucial part of Amazon marketing is good product photography.
You want to make sure that your pictures are clear, deliberate, and high-quality. Your product pages are limited to six photos, so you want to get the most out of the space you have. Good Amazon photo practices include:
- Using blank backgrounds in order to establish clear focus on your product
- Showing just your product on the main image and having it take up most of the picture space so that customers are clear on what you’re selling
- Putting accessories, backgrounds, or product demonstrations in the later images
- Paying attention to image size requirements or limitations
When you keep these things in mind, you’re improving your chances of ranking higher on search listings. A good Amazon agency like LYFE Marketing can help you keep up with all of these practices and help you capture the best pictures for your product pages.
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PPC And CPM Advertising
Pay-per-click and clicks-per-thousand ad campaigns are strategic advertisements that allow for you to only pay for the engagement you receive. The great thing about these types of product ads is that they’re generally located in high-visibility spots. This means that your audience will be able to see your product in the places they look most- on and off-Amazon.
PPC campaigns and CPM ads are great because you don’t have to waste money on ads that generate zero results. Also, you should know that the average cost-per-click (CPC) on Amazon rarely reaches over $0.35 which makes it very cost-effective. All of your engagement is easy to track, so the process works even better with those real-time metrics.
Another area to focus on is obtaining the right bids. Putting an ad out there is great, but you want to make sure that it’s in a good location. Here are some acronyms that would help you understand Amazon advertising more:
AMS (Amazon Marketing Services)
AMS is a pack of PPC advertising products that advertisers can use through self-service portals. It includes three types of ads: the Sponsored Brands (formerly known as Headline Search Ads), Sponsored Products and Product Display Ads. Advertisers can set up and manage these ad campaigns using the AMS dashboard for those with a Vendor Central account, while for marketplace sellers, using their Seller Central account. The most recent addition to this is the Amazon Storefront which allows advertisers to use landing pages for showcasing their products.
AAP/DSP (Amazon Advertising Platform / Amazon’s Demand Side Platform)
This platform allows advertisers to reach their target audience on third party apps or websites. It includes various ad formats such as desktop and mobile web display ads, mobile banner ads, mobile interstitial ads and video ads.
A lot of businesses tend to allot their advertising cost in overpaying for the bids they’re interested in, and we can help you navigate your budget and determine what prices you should pay for your bids. LYFE Marketing’s Amazon advertising can help you make sure that you get the most for your money.
Social Media And Digital Content
When customers aren’t actively seeking products on Amazon, they’re often finding new things they like on other platforms like Facebook, Instagram and other social media channels. A lot of consumers learn about new products from the people they know or follow online, so it’s important to expand your reach and establish good connections between your brand content and your Amazon product pages. By combining A+ content creation skills, strategic social media management and reliable backlinking, you can establish a stronger presence for your products both on and off Amazon.
What Is Amazon Attribution?
Great internet Amazon marketing solutions take multiple platforms and strategies into consideration. You can generate success by just using one website or one campaign tactic, but integrating various components can provide you with more insight and greater ROI than any one strategy can. For example, Amazon Attribution is a platform tool that allows you to interpret how your online sales are impacted by Amazon and related platforms.
The tool works by analyzing your non-Amazon ads and providing traffic and conversion metrics such as clicks, impressions, add-to-carts, detailed page views, and purchases. Things like social media ads, email newsletters, and search ads, are reviewed in order to give you detailed reports regarding how these campaigns impact your Amazon sales and conversion rate. It’s free to use, and you’ll be able to manage your Amazon sales goals, optimize your performance, and learn how customers respond to various landing pages (and the visual components that make them up). By looking at the whole picture, you can figure out ways for optimizing your site on a bigger scale.
Why Should You Hire An Amazon Marketing Agency?
As you can see, there are a lot of components that go into Amazon marketing. And while you can manage each task on your own, it’s hard work for just one person to manage – especially if you’re also busy running your own Amazon store day-to-day. And with all of these platforms measuring different metrics, it can be confusing to determine which ones are most important to your business.
That’s why our digital marketing experts are here to help you efficiently navigate and take advantage of everything Amazon has to offer. We’ll explain all of the useful tools that Amazon has and dive into how you can utilize them to increase sales. You’ll be able to get straight into your campaign optimization without having to waste time or money. With the help of an Amazon marketing agency like LYFE Marketing, you can ensure that you’re utilizing Amazon marketing services to the fullest potential and guaranteeing greater success for your brand.
Why Should You Hire An Amazon Marketing Agency?
As you can see, there are a lot of components that go into Amazon marketing. And while you can manage each task on your own, it’s hard work for just one person to manage – especially if you’re also busy running your own Amazon store day-to-day. And with all of these platforms measuring different metrics, it can be confusing to determine which ones are most important to your business.
That’s why our digital marketing experts are here to help you efficiently navigate and take advantage of everything Amazon has to offer. We’ll explain all of the useful tools that Amazon has and dive into how you can utilize them to increase sales. You’ll be able to get straight into your campaign optimization without having to waste time or money. With the help of an Amazon marketing agency like LYFE Marketing, you can ensure that you’re utilizing Amazon marketing services to the fullest potential and guaranteeing greater success for your brand.
Our Process For Successful Amazon Marketing
The first thing we’ll do is look over whatever existing strategy you have in place for your Amazon account. We’ll review its strengths, determine your weaknesses, and compare your search placement with that of other similar brands. We’ll get a good feel for your business and where it currently stands, so that we know how to move forward and help you progress.
Next, we’ll work with you to craft a great Amazon marketing strategy for your sales efforts. All of the information we learned during the audit will help us determine which areas to focus on and which steps to take next. Your campaign will be personalized around your company’s goals, values, and customer needs.
This is the stage where we’ll actually put your campaign in place. Every plan for search engine optimization, advertisements, social media, content creation, and whatever else we decided to include will be carried out to its fullest potential.
Sometimes consumer habits change, and it’s good for your business to be prepared. When there’s a shift, you can make adjustments to your campaign as needed. These changes will help improve your sales in the long-term, as well as reassure your customers that your business is reliable and trustworthy. Whether it originates in SEO search terms, product photography, content marketing, or any other area, we can help you prepare for sudden changes and respond to them with ease.
Just like any other digital platform, Amazon has a lot of great analytics tools that allow you to keep track of your metrics both inside and outside the website itself. Monitoring your product and company page engagements is important in seeing what customers like from your campaign and what needs to be adjusted. Managing feedback from metrics is critical to long-term success of your campaign – if you can’t keep up with what your audience is responsive to, then you’re limiting what your business can achieve.
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LYFE Marketing Is The Best Fit For Your Amazon Marketing Needs
Full-Service
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Guaranteed Results
If you need an Amazon agency that knows how to get you the best results, then you’ve come to the right place. No other digital marketing agency can provide you with the same high quality services at the price we offer. If you want strategic and effective Amazon marketing, then you should get in touch with our team at LYFE Marketing.
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