Social media marketing doesn’t have to be the most difficult thing in the world- especially if you have the right Chicago social media agency helping you. Many business fail to realize you can’t run your social media accounts the same way you would your personal accounts. In addition, there other other key factors that go into place when developing an effective social media marketing plan. Factors such as content creation and social media management are important areas to keep in mind. Thus, having a marketing strategy that works starts with a having a solid process to achieve it in place.

Here is how our Chicago social media agency will create an effective social media strategy for you:

The beginning of the process starts with partnering your business with one of our social media marketing experts. Your designated social media manager will have the knowledge needed to create and run optimized social media campaigns for you. This account manager will have ample understanding of how various social media platforms work and how they can fit your business. They will then start breaking down your business needs and learning your industry. This is so they can have a better understanding of how to craft the right plan to reach those specific goals.

After we have a good comprehension of you business and goals, we can then begin to develop the plan of action we will take, which is your social media strategy. During this step, we look at your target audience and identify what platforms make the most sense to invest in. We look at the features and reach that these platforms will provide and choose the ones that will most efficiently work to help you reach your goals.

The next step of the process we will focus on developing your social media content. We will create posts, videos, or any other content that will be most engaging to your audience. We craft headlines, images, and copy that fit your brand and speak to your audience. An important part of this step that many other Chicago social media marketing agencies neglect is testing. We create multiple variations of your campaigns and use A/B split testing to test which ones work best and will get the most results.

After we diligently work to create and launch your campaigns, we want to make sure that they are always performing well. We’re a marketing company that doesn’t believe you should stop optimizing after you launch your campaigns. That’s why your account manager will continue to track your campaigns daily and make adjustments to them so they can continue to be in good standing. They will monitor key performance indicators and metrics that are important to the success of your ads and make changes to the areas that need improvement.

The most important part of any campaign is knowing exactly where those campaigns stand. The great part about working with a Chicago social media agency is receiving detailed reports about everything happening with your campaigns. This way you can always know how your campaigns are doing. This report will give you more insights about your audience and how you can make more connections with them.