Digital Marketing Firm

Drive More Sales

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DRIVE MORE SALES & GENERATE MORE REVENUE WITH A

DIGITAL MARKETING FIRM

Our team has the experience and resources it takes to see your business succeed through digital marketing.

Want to grow your business? We can help.

What is Digital Marketing?

What exactly does digital marketing mean?

The purpose of digital marketing is to help you connect and create awareness with your potential customers online. With almost 9 out of 10 adult Americans using the Internet, you’ll want your business to take advantage of marketing in this space.

Digital marketing is a term that encompasses various types of marketing efforts. A few examples of our digital marketing services include the following: content marketing, email marketing, pay-per-click (PPC), search engine optimization (SEO), and social media marketing.

Hiring a digital marketing firm puts your brand and message right in front of your target audience and top prospects online.

What Strategies of Digital Marketing Do You Struggle With The Most?

Digital marketing is a fast-paced, ever-changing industry. There’s no denying that fact. So, if you find yourself struggling in some areas of it, don’t be upset. You’re not alone.

Especially for starters, digital marketing strategies can often be overwhelming and too technical to navigate. Jargon and the new trends that keep on coming can easily scare away new marketers. Are you one of them?

Which digital marketing strategies do you struggle with the most? Take a look at the following scenarios below and see if you identify with any of them.

Digital Marketing Firm
Digital Marketing Firm

Digital marketing is a fast-paced, ever-changing industry. There’s no denying that fact. So, if you find yourself struggling in some areas of it, don’t be upset. You’re not alone.

Especially for starters, digital marketing strategies can often be overwhelming and too technical to navigate. Jargon and the new trends that keep on coming can easily scare away new marketers. Are you one of them?

Which digital marketing strategies do you struggle with the most? Take a look at the following scenarios below and see if you identify with any of them.

Number 1.

Managing Your Social Media Accounts

Have you ever felt like you’re the only one who sees or engages with your business’ social media posts? You constantly publish posts on your social media accounts but the engagement and number of followers don’t seem to pick up. It’s as if your page is invisible and you desperately want to grow your followers. If you have never partnered with a digital marketing firm to handle and grow your social media, you may be wondering where to start!

Number 2.

Launching Your PPC Ads

You may have heard how effective a Pay-Per-Click ad is from the countless digital marketing blogs out there or from a friend who’s doing it, so you decide you want to try it too. But how do you operate Google AdWords? How do you read and interpret the data and jargon within Google AdWords? Maybe it all seems too overwhelming and you’re not even sure if you’re doing it right. Maybe you did finally launch your campaign, but you were disappointed with the results.

Number 3.

Optimizing Your Website for the Search Engines

Who wouldn’t want to be at the top of Google’s search results? You know optimizing your website is what helps your rankings, but are you seeing results? How long have you been performing SEO now? Surely, you know that you’ve followed every article you’ve read on the web on how to do SEO, but is it really working for your business?

Number 4.

Sending Email Campaigns

You’ve created tons of email campaigns, but your email list is still no more than two digits. The open rate is so low that you start to wonder if your current subscribers even bother to open it. Out of the thousands of email messages your subscribers receive every day, are you sure that your emails are being delivered at the right time and to the right audience?

Number 5.

Creating Engaging Content

They say content is king but is your content king? You brainstorm, research, and take the time to create content, but still, it doesn’t seem to engage your visitors. It’s not even at the top of search results. Not to mention the fact that you are running out of ideas for your content. You’re left wondering, “What do I do now?”

Signs That Your Marketing Strategy is Not Effective

So, are you experiencing any or a few of the scenarios above? Then your business could be at risk! If you haven’t had a digital marketing firm to help you, it may be time to partner with one! If you’ve been doing digital marketing on your own for a while now but still not achieved the results you wanted, then you might want to audit your strategy. Here are the top signs that will tell you if your Digital Marketing Strategy is not working.

Your social media post engagement is not growing. Do you struggle to get likes, comments, and shares on your social media posts? Do people even see your social media posts? Your engagement and the number of followers you have should always be increasing to see success in your social media strategy.

Your content is not generating sales. If your content is driving traffic and has high engagement, that’s great! But, if this traffic and engagement doesn’t convert into sales, then it’s time to reconsider your copywriting strategy.

Your mobile bounce rate is high. Let’s face it, most users today prefer browsing through their smartphones rather than on desktops. So, if your mobile bounce rate is high, then it only means one thing – your mobile website design doesn’t give the best user experience.

Your brand’s offline and online presence are incongruous. Your brand is popular offline and many people visit your local store. But when they search for you online, it’s a different story. If your digital marketing strategy is ineffective, your brand’s credibility will suffer altogether.

Your social media post engagement is not growing. Do you struggle to get likes, comments, and shares on your social media posts? Do people even see your social media posts? Your engagement and the number of followers you have should always be increasing to see success in your social media strategy.

Your content is not generating sales. If your content is driving traffic and has high engagement, that’s great! But, if this traffic and engagement doesn’t convert into sales, then it’s time to reconsider your copywriting strategy.

Your mobile bounce rate is high. Let’s face it, most users today prefer browsing through their smartphones rather than on desktops. So, if your mobile bounce rate is high, then it only means one thing – your mobile website design doesn’t give the best user experience.

Your brand’s offline and online presence are incongruous. Your brand is popular offline and many people visit your local store. But when they search for you online, it’s a different story. If your digital marketing strategy is ineffective, your brand’s credibility will suffer altogether.

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Your goal is no longer clear. When starting a business, it’s important for you to set short term and long term goals. Both of these will guide you in creating a marketing strategy that will give you the results you want. Now if these goals are no longer clear or are not met at the end of your campaigns, then it’s time to re-evaluate your strategy.

You cannot retain your current customers. Having a loyal base of customers is what every business owner hopes for. After all, getting new customers can be hard enough, so you wouldn’t want to lose your current ones. But if you’re seeing an increase in the number of customers leaving you for your competitors, then there is definitely something wrong with your marketing.

People can’t find you using your industry’s keywords. If potential clients don’t see your brand when they search for your products or services online, that’s a huge loss for your business! Imagine your competitors getting all of those customers because they have an effective SEO strategy; that can become a huge risk for your business in the long run.

Your PPC ads expense is higher than your ROI. Obviously, pay per click advertising requires you to spend money. But if the amount of money you spend on these PPC campaigns is higher than the amount of revenue you get from it, then you need to re-evaluate your campaigns before you run out of budget.

Your email campaign is not doing anything for your business. Email campaigns should be more than just a mere welcome message or a newsletter. If people sign up on your list and you’re not sending them valuable content with the aim of converting them into a sale, then that’s not an effective email marketing strategy.

You can’t determine your ROI. Return on investment is the ultimate factor that will tell the effectiveness of your marketing strategy. It is, after all, what sustains your business and budget. An effective digital marketing strategy should be able to measure your ROI.

Your PPC ads expense is higher than your ROI. Obviously, pay per click advertising requires you to spend money. But if the amount of money you spend on these PPC campaigns is higher than the amount of revenue you get from it, then you need to re-evaluate your campaigns before you run out of budget.

Your email campaign is not doing anything for your business. Email campaigns should be more than just a mere welcome message or a newsletter. If people sign up on your list and you’re not sending them valuable content with the aim of converting them into a sale, then that’s not an effective email marketing strategy.

You can’t determine your ROI. Return on investment is the ultimate factor that will tell the effectiveness of your marketing strategy. It is, after all, what sustains your business and budget. An effective digital marketing strategy should be able to measure your ROI.

Why You Need the Services of a Digital Marketing Company

Take Advantage of Its Flexibility

Underneath the digital marketing umbrella are multiple channels and resources. Within those channels, it’s easy to make changes as your marketing strategy requires (unlike some traditional marketing methods). Digital marketing is very flexible and quick to benefit your business.

A Digital Marketing Firm Will Give You Direction

Most small business owners are after a common goal: sales. But what does that look like for your business? Based on your business model, how do you obtain sales? Is it through direct e-commerce sales on your website? Do you need lead generation and nurture those leads into purchasing a service from you? We help give you a clear direction for your digital marketing efforts based on your business and goals.

Digital Marketing is Interactive

One of the bigger perks that set digital marketing apart is the access it gives you to your potential customers! You can engage and interact with your customer base directly through digital marketing.

You Can Drive & Track Results

An important benefit of hiring a digital marketing firm like LYFE Marketing is that we can help you drive engagement, traffic, and sales while tracking all of it. Digital marketing allows you to see exactly which efforts are turning a profit and which need improvement.

Digital Marketing Firm is Affordable

Unlike some traditional marketing methods, digital marketing is extremely affordable! You can reach thousands of specific, targeted people that fit your customer persona with just a few dollars! The cost-effective nature of digital marketing translates to a lower cost per acquisition for your business.

Schedule A Free Consultation Today.

Is It Possible to Do Digital Marketing By Yourself?

Obviously, it is possible. After all, digital marketing can be learned by anyone. Online courses, articles, podcasts, and webinars can help you get familiar with these strategies. But, there are drawbacks in doing this that you shouldn’t ignore.

The results will take longer and might not be what you expected.

Yes, you can study digital marketing but as they say, experience is the best teacher. And you still don’t have that. You can’t afford to waste time on trial and error strategies if you want to save your budget.
You want results – now.

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Obviously, it is possible. After all, digital marketing can be learned by anyone. Online courses, articles, podcasts, and webinars can help you get familiar with these strategies. But, there are drawbacks in doing this that you shouldn’t ignore.

The results will take longer and might not be what you expected.

Yes, you can study digital marketing but as they say, experience is the best teacher. And you still don’t have that. You can’t afford to waste time on trial and error strategies if you want to save your budget.
You want results – now.

lyfe-img

If this sounds like you then you should probably know that even if it is possible to do digital marketing by yourself, it is NOT recommended.

Digital marketing comes in many forms, so getting it all done by yourself can be nerve wracking. Not only will it be a waste of your time and effort, but it will also put your brand at risk if you do it the wrong way.

And do you want to risk your business’ name? We bet not.

So, let a top digital marketing agency help you with creating and implementing a digital marketing strategy that’s perfect for your business.

#1 SEO Ranking Is Just One of the Many Results That Our Digital Marketing Firm Can Achieve For You

At LYFE Marketing, we work with small to mid-sized businesses with one goal in mind: to help them grow. Our SEO service is just one of the many digital marketing services we offer to help your business do just that. The results here depict our client’s growth in 6 months, outranking their competitors in SEO and seeing a drastic increase in sales as a result!

Our Digital Marketing Firm Services

Social Media Management

In today’s generation where almost everyone is on social media, you can’t miss the chance of reaching out to these potential customers. Our social media management services focus on building your social media followers and engagement with the goal of fostering a brand-consumer relationship with your potential customers. This helps customers build trust in your brand, which leads them to choose you over competitors when purchasing!

Social Media Advertising

Do you want faster results using your social media traffic? Social media advertising is different than social media management in that it focuses more on driving direct website traffic and optimizing for sales. Social media platforms allow you to target your customer base through demographics, interests, and buying behaviors. Our digital marketing firm can leverage these targeting options to grow your exposure, website traffic and ultimately sales.

Search Engine Optimization (SEO)

Make sure your potential customers will find you when they search online. As we mentioned earlier, Search Engine Optimization is a service we’ve helped many small businesses and startups with! Rank #1 on Google’s search result pages for the keywords that are relevant and profitable for your business. This will drastically increase the amount of organic traffic your site receives. Combine this with our cutting-edge web design services and watch your company rise up to the top of the search engine rankings even quicker!

PPC Management

Users can find you at the top of the search results without waiting for your SEO strategy to kick in. PPC or pay-per-click management is essentially the quicker version of SEO; the caveat is that it’s a paid search method meaning that you pay for the traffic you receive when a consumer engages with your ad. Instead of taking the time to optimize your site and rank organically, you can use PPC to pay for a paid spot in Google’s rankings sooner rather than later.

Email Marketing

Email marketing is great for those who have a large email list of customers or potential customers. Our digital marketing firm offers two different types of email marketing services: newsletter and drip-sequence. We also offer automation services as well, which can greatly improve your email marketing efforts. Our marketing team will help you decide which would be the best fit for your business based on your model and goals.

Consulting

Are you not sure which services should you get for your business? Don’t fret. For all of services we mentioned here, our digital marketing firm offers a consulting service! Our consultations equip you with the knowledge and guidance you need to perform these services for your business.

Strategies for Digital Marketing Success

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To achieve an ideal level of sales and results, you have to be equipped with the right strategies for digital marketing success. Here are some that our digital marketing firm implements:

Identify your business goals and the right digital marketing tools that you’ll need.

Audit your website and business to target the right customer base.

Utilize content to generate leads.

Place more focus on mobile content and landing pages.

Analyze the right metrics, that is, Key Performance Indicators (KPI).

WHAT MAKES OUR AWARD-WINNING DIGITAL MARKETING SERVICES THE BEST

We Offer Complete Digital Marketing Services

We Offer Complete Digital Marketing Services

As you saw above with the services we offer, our digital marketing firm is a full-service digital marketing agency. We’re capable of executing a multitude of these services with one cohesive strategy and goal in mind for your business. This ensures that all moving parts of your marketing strategy work together for your benefit.

Customer-Focused Teams Separated By Area Of Expertise

Customer-Focused Teams Separated By Area Of Expertise

The reason we’re able to conduct all of these digital marketing services with confidence is due to our amazing team. Our team members are composed of specialists who are experts within their internet marketing field. When you sign on with any of our services, you’re guaranteed to work with someone who has the know-how and experience.

We Never Miss A Beat In Digital Marketing

We Never Miss A Beat In Digital Marketing

Within each of our digital marketing services, changes happen every day. Our team members stay on top of the ever-changing trends, policies and more so that you don’t have to. We’ll always make suggestions or recommendations to you that we think will better your campaign based on any changes we see in the digital marketing realm.

Schedule A Free Consultation Today.

Can A Digital Marketing Firm Really Help My Business?

There are so many moving parts that make up the online marketing world. Our digital marketing firm can help you navigate them all!

LYFE Marketing is a full-service digital marketing firm. We have marketing solutions for any of your business’s needs. The pricing for all of our services is designed with the small business owner in mind. We create custom packages so that your business only pays for what it needs. We take the worry, stress and time-consuming task of digital marketing off your plate. Put your digital marketing campaigns in the hands of experienced marketing experts who can take your marketing results to the next level.

Can A Digital Marketing Firm Really Help My Business?

There are so many moving parts that make up the online marketing world. Our digital marketing firm can help you navigate them all!

LYFE Marketing is a full-service digital marketing firm. We have marketing solutions for any of your business’s needs. The pricing for all of our services is designed with the small business owner in mind. We create custom packages so that your business only pays for what it needs. We take the worry, stress and time-consuming task of digital marketing off your plate. Put your digital marketing campaigns in the hands of experienced marketing experts who can take your marketing results to the next level.

The best digital marketing agencies are those that provide results for their clients, pushing new customers and leads through the sales funnel. Our firm has success with many outbound and inbound marketing methods. More importantly, we provide a satisfactory experience when you work with our digital marketing firm. With a focus on client satisfaction, it’s no wonder why so many small businesses choose to work with the professionals at LYFE Marketing. We encourage you to check out our testimonials to see all of the wonderful things our clients have to say about working with LYFE Marketing.

Whether you’re a small restaurant in Milwaukee looking for help with local SEO, or an e-commerce business looking for conversion rate optimization (CRO) help, we can help your business grow and succeed!

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