Digital Marketing for Construction Companies

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DIGITAL MARKETING FOR CONSTRUCTION COMPANIES

As the construction industry becomes more modern and complex, getting more clients has become more challenging.

Digital marketing for construction companies might be what your brand needs for a stronger presence in your industry.

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Social Media

Our team has social media managers, and they will develop a social media presence for your construction company. We will only choose those platforms that make the most sense for your business. Everything will start with awesome content to make sure your target audience is engaged. Social media advertising will also be available for targeted Facebook ads. These ads will help in encouraging direct traffic for higher conversions.

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SEM & Google Ads

We will help you target people who are looking for companies that are similar to yours. To do that, our agency will place pay-per-click search ads on Google. We will partner those search ads with display ads that will be used for retargeting prior website visitors. The display ads will be featured on different websites to help increase conversion rates and touch points. Search engine marketing (SEM) is one of the best ways for you to get a good return on your investment.

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Email Campaigns

Your current subscribers still need to be engaged, and customized newsletters will do the trick. Our e-mail marketing specialists will take charge of that for you. We offer several e-mail marketing services, from list management and newsletter design to sending and reporting. We also offer personalized e-mails, which can help build great relationships with your clients. Finally, there is e-mail automation that will help you in reducing the sales time cycle.

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Content Marketing

The cornerstone of your digital marketing for construction companies campaign is awesome content. Our content authors will make sure that you get plenty of it to publish on your company website. Benefit from the wide range of content services our agency provides, including topic development, research, writing, and publishing. Potential clients who have questions about the process of construction will be engaged by your content and turn into closed clients.

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Website Design

Your first contact with your clients is often through your company’s website. That alone is the perfect reason to make it the best version it can be. Leave it to our website designers to create a website for you that will not only look great but also make people want your services and convert them into closed customers. We will connect with you to know what you want in a website. And once you approve of the design that we created, we are going to publish your finished website.

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SEO – Organic Traffic

Nothing beats organic traffic. When people are looking for a service or company like yours, one of the first things they do is perform a Google search. So what we are going to do is to position your site as one of the top results when they search for answers online. Our SEO specialists will help your website meet Google’s best practices. This is done through improved website architecture. The SEO strategies we implement will help you appear prominently in local SEO searches and move up your search engine rankings for high-traffic keywords.

Why Use Digital Marketing for Construction Companies

digital marketing for construction companies

The last few years have seen a rise in the effectiveness and use of digital marketing in many industries, including construction.

If you own a construction company, then it follows that you want to reach as many people as possible to help them build whatever structure they need.

Having the efficiency and reach of construction marketing in the palm of your hands will help you do that.

It does not matter whether you are a small firm looking to expand or an established company looking to be even bigger.

Digital marketing for construction companies can help expand your brand awareness and leads.

Schedule A Free Consultation Today.

Benefits of Digital Marketing For Construction Companies

Digital marketing is great for any industry, but especially for construction companies. New customers don’t want to go into an agreement blind, so this gives you the chance to prove your worth ahead of time. But the perks don’t stop there – you can see improvement in a lot of different ways. Let’s take a look at a few of the major benefits of digital marketing for construction companies.

Better Branding

Working with a good digital marketing company ensures that you get the right kind of online presence. There are millions of daily internet users. Digital marketing for construction companies can help position your brand in front of them to gain more customers and establish your brand.

Online Community

By using digital marketing, you get to create an online community or forum, one that is built around your construction company and the projects you are managing. This allows you to communicate directly with your potential customers and build a trusting relationship between them and your brand.

Increased Traffic

There are different tools within digital marketing that can be used to drive traffic to your website. The key is to drive targeted, qualified traffic so that they convert into customers!

More New Customers

As you start to update your digital platforms and publish new content, you’ll begin to see an influx of new engagement and interested customers. Not only will you increase leads, you’ll turn more of them into loyal customers.

How LYFE Marketing helped SI Engineering generate a 42875% increase in engagement in less than a year

SI Engineering came to us because they wanted to improve their social media presence. We did just that through Facebook, Twitter, and even LinkedIn. The results were more than what they expected from us as we were able to help then increase engagement by 42875% in a span of just nine months. Needless to say, they are happy with those results!

WHY CHOOSE US TO PROVIDE DIGITAL MARKETING FOR CONSTRUCTION COMPANIES

Industry Experience

Industry Experience

If you’re looking for a digital marketing company, you want to hire someone with experience! We not only have years of experience in online marketing, we also know how to work with clients from different industries. We’ve specifically performed digital marketing for construction companies, and we know what tools and strategies are needed for you to succeed in this field. Our detail-oriented strategies will reflect this, and they’ll help you stand out from your competitors.

Expert Specialists

Expert Specialists

When you sign up for digital marketing services with us, you receive not just one expert but a whole team of expert marketers! Depending on what specific service you sign up for, you’ll receive a specialist in that specific department to work on your campaign. This ensures you have the best of the best by your side!

Up-To-Date

Up-To-Date

Digital marketing is changing all the time! From the platforms we use to the tools we use to execute strategy, the online realm rarely stays the same. That’s why it’s important to us that we stay on top of trends and change so that we can be of the most benefit to YOUR campaign!

Quality Services

Quality Services

Just like you wouldn’t hire a construction company with a bad track record, you wouldn’t want to hire a digital marketing agency that can’t prove its worth. With LYFE Marketing, you don’t have to worry about that. Our agency is dedicated to providing high-quality services for all of our clients, because your company deserves the same care that you give your own customers.

Proven Strategies for Construction Companies

social media for construction companies

At LYFE Marketing, our top priority is your success. We’re not going to give you a generic marketing campaign, because that will only get you so far. Our marketing experts are dedicated to providing you with internet marketing that puts you at the top of your field. The following strategies are just a few of the top practices that will be used in your digital marketing for construction companies campaign to drive your success:

Branded Content

We always strive to create personalized content for your brand. The reason is because that’s what makes people relate to your brand and have confidence in your company over competitors!

Thought Leadership

When providing digital marketing for construction companies, we want to establish you as a thought-leader in your industry. Being a resource of knowledge for your target audience can help maintain your credibility and set your business apart from the others. If you can prove that you know what you are doing, then more clients will be likely to trust you with their projects.

Provide Value

Content is king. We will help you produce the most useful and informative content possible. The more value that people find from your content, the more likely they are to trust your brand and become clients.

BUILDING BLOCKS FOR SUCCESS IN DIGITAL MARKETING FOR CONSTRUCTION COMPANIES

Audit

In conducting digital marketing for construction companies, we first need to look at your current online presence. To do that, we’ll need to perform an audit on the online media platforms you have. This will help us see what’s currently being done, what’s working well for your business, or what may need improvement. From there we can craft a digital marketing strategy that takes you from where you’re at to where you want to be!

Analyze

Once we audit your existing campaign, we will conduct a competitor analysis. This shows us what your competitors’ online strengths and weaknesses are. All of this information will help us create a strategy that positions you as one of the leaders of your industry.

Define

Before launching your campaign, it’s important to define what your goals are and who your target audience is. We want to be sure our efforts are aligned with the results you’re looking for and that your target audience online is a representation of your real customer base. Our team is dedicated to providing you with the best and most useful effective service for your construction business.

Launch

After careful research, planning and preparation, we’re finally ready to launch! Once we launch, that’s when you’ll start seeing your marketing materials go live. Your ads, social media posts, website, and more will all be published and accessible to your audience. You’ll start generating noticeable results in no time.

Monitoring and Measuring

We don’t stop after publishing your content – we keep going. Once we launch, we engage in ongoing maintenance. We are continuously monitoring and measuring your campaign to see what’s working well and what needs improvement! We share these details with you in the form of a monthly report, so that you can see how your marketing efforts are progressing. We’ll continually make adjustments to your campaigns, so that you’re always generating the most engagement possible.

Build Up Your Client Base Using Digital Marketing for Construction Companies

Digital marketing for construction companies is an excellent way to expand your reach, build your brand and obtain new clients.

Our agency is experienced in performing digital marketing for construction companies. Contact us today to get started!

Build Up Your Client Base Using Digital Marketing for Construction Companies

Digital marketing for construction companies is an excellent way to expand your reach, build your brand and obtain new clients.

Our agency is experienced in performing digital marketing for construction companies. Contact us today to get started!

Schedule A Free Consultation Today.

We’ve driven over 6,437,349 leads for clients through digital marketing.

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“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

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