Pittsburgh Digital Marketing Agency

Billions of people are on social media, including your next customers. Platforms like Instagram, Facebook, and Twitter are all helpful in reaching more people at one time, and quickly grabbing the attention of potential leads. More and more people are finding new businesses through social media platforms, and targeting users based on demographics, interests, and more has become a lot easier for business owners to do. With the right content strategy, you can see a lot of business growth through social media marketing.

Want an advertising strategy that works around your budget? Then PPC may be right for you! With a PPC, or pay per click, approach, you only pay for the engagement that your ads actually receive. And these ads are placed right where your target audience can see them, so they can generate results for you immediately. This digital advertising method lets you have even more flexibility with your promotional materials, and it fits within any marketing budget.

Your website acts as your digital storefront, so it’s crucial to develop a strong online presence. Bad web pages can drive away traffic and negatively impact your brand’s reputation. Good web design can help you keep viewers on your page, lower your bounce rate, improve your SEO standings, and improve customer trust. When you have a high quality website, consumers will believe that your business is trustworthy and worth buying from.

You may be wondering, do emails still work? Absolutely! In fact, emails are great at turning leads into real customers. Email campaigns work to provide relevant information to already-interested consumers, and they help move warm leads down your sales funnel. Emails that are engaging and optimized around your digital marketing efforts can turn more qualified leads into reliable customers for your business.

One thing that grabs audience attention is content. No matter the form it comes in, good content helps improve the quality of your web pages and attract new leads. Consumers want something that provides value to them, and your content can be just what they’re looking for. The more engaging your content is, the more your followers are likely to stick with your business and buy from you.

Research shows that videos generate a lot of engagement, and a quality video can capture attention more quickly and sustain viewers for longer. Videos give you an opportunity to showcase your products in a new way, promote your business in a way that is more engaging to users, and keep viewers on your business pages longer.

Millions of searches are happening every second on search engines like Google and Bing. But are you showing up on the front page? Research shows that website’s ranking at the top of the front page receive the vast majority of site clicks for each search. Each site can therefore generate a lot of views and clicks with just one optimized keyword and corresponding optimized content. By investing in SEO and SEM, your business can establish more credibility and generate a higher brand reach.