Miami Social Media Agency

Great social media results don’t come from just being active on social media. They come from having optimized social ad campaigns that include the right techniques. But this starts with having a social media strategy in place that outlines these techniques for your business. Without building this marketing strategy, your social media campaigns won’t generate the best results.

Take a look as how our Miami social media agency creates a strong social media strategy for our clients:

To start the journey, we assign you to one of our social media experts. This expert will serve as your main point of contact and will run and manage your marketing campaigns. Your social media manager will have the skills and knowledge to know what content to produce for your accounts and how to produce it. They will understand how each social media platform works and which ones will work the best for your campaigns. During this step, they will also begin to learn your business. This starts with us asking questions about your business goals and brand in general. We will analyze your current social media presence and identify any gaps. This will help to better understand what your business needs and what we should do moving forward to help.

Once your social media manager has a good understanding of your business and where they can make adjustments, we can now start building your strategy from the ground up. This strategy is the specified plan of action that we will follow through the process. Here is where we will analyze your target audience and pinpoint what platforms will be the best to invest in. As we mentioned before, each platform works differently and has specific features that work best for different businesses. Thus, we make sure we choose the platfrom(s) that will work the best at achieving great results.

In this next step of our process, we will develop the content for your social media campaigns. Graphic design, copywriting, and A/B split testing will be done during this stage. The split testing is important because it will help us know what version of your content works the best. We can create different videos, headlines, posts, and images that are specific to your brand and determine which elements capture the attention of your audience the most.

We’ve helped you create the best, most optimized social media campaigns, so we have to make sure they continue to generate great results. This is a key part of our social media management services because you should never stop checking on your campaigns once you launch them. Our marketing company knows that the only way to continue receiving the results you want is by continuing to make adjustments to your campaigns. Things change constantly, whether that be social media platforms or even audience preferences. Your social media manager will monitor your campaigns daily and make any necessary adjustments so they can continue to be successful.

The last, and probably one of the most crucial parts of the process is your campaign reports. These reports are a detailed guide of how your campaigns did throughout the month. The advantage of working with a Miami social media marketing agency is you have reports like these prepared for you to better understand your business. In addition, you have a marketing expert going over the report with you so you can understand what the data means. Essentially, this information will make you more knowledgeable about your audience and how you can provide them with the information they’re looking for.