Digital Summit is a premiere digital strategies forum in the US. The goal of Digital Summit is to educate and promote forward thinking and thought leadership on topics related to internet business and marketing in a forum for leading digital professionals to come together for additional networking and professional development. Digital Summit was presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year.


The Challenge

The goal of the coordinators was to simply organize a great conference and have people come. @DigitalSummit_ team always does a great job marketing, but invited us to bring a little more LYFE to promotions. We were able to spread awareness about the digital scene in Atlanta as a whole with Digital Summit being the sphere of attention. In addition, increasing event hits and blog postings.

The Solution

We decided the best strategy would be to attack major platforms that would create excitement and spread massive word of mouth about the upcoming conference. Using our Twitter network of over 200,000 people in the Atlanta we were able to expose @DigitalSummit_ to it’s targeted audience.

We begin to promote the conference and hashtag, #DSum13 with @DigitalSummit_ brand being the fore front. Below are some of the screenshots of word of mouth.

The Results

With social media promotion of the show on Twitter to LYFE Marketing’s network of 200,000+ followers, the overall ending results were huge. The social media promotions generated a total of 1.9 million impressions, #DSum13 trended on Twitter organically. The event was once again a huge success.

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